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South Africa’s Mobiz nabs $4M to expand personalized SMS marketing into the US

TechCrunch

Mobiz , a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared Ventures, CapaciTech and Endeavor’s Harvest Fund. and double down on marketing, sales and account management.

Marketing 226
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Extra Crunch roundup: TC Mobility recaps, Nubank EC-1, farewell to browser cookies

TechCrunch

We’re running a series of posts that recap conversations from last week’s virtual TC Mobility conference, including an interview with Refraction AI’s Matthew Johnson , a look at how autonomous delivery startups are navigating the regulatory and competitive landscape , and much more. .” Image Credits: Bryce Durbin.

Mobile 198
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Use data from Q5 to boost mobile app growth for the entire year

TechCrunch

Vladyslav Strykun is head of marketing at Headway , an edtech startup that provides bite-sized learning for fun and personal growth. Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Q5 is a high season for marketing in the mobile app field.

Mobile 233
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Text marketing startup Voxie raises $6.7M

TechCrunch

In Constantin’s case, this was at his previous tuxedo rental startup Menguin (ultimately acquired by Generation Tux), where he said he had to market a product with a six-to-nine month sales cycle, as customers were usually weighing different options for their weddings. ” Not surprisingly, he got a lot more responses.

Marketing 273
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Digital Marketing Tips for Wineries

Strategy Driven

However, digital marketing has taken over traditional marketing channels, and any business that wishes to remain competitive must adopt internet marketing. The following digital marketing guidelines will lead you to the right customers, increase your sales, and expand your business. Content marketing.

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6 Effective Digital Marketing Tips for Entrepreneurs To Increase Returns on Investment

Strategy Driven

Digital marketing is the future of marketing. Researchers have found a 20% increase in digital marketing activities of businesses from 2020 to 2021. This suggests that the pandemic has urged more and more people to turn towards digital marketing. 6 Effective Digital Marketing Tips For Entrepreneurs.

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Demand Curve: Email marketing tactics that convert subscribers into customers

TechCrunch

Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. Email has the highest return on investment of any other marketing channel.

Marketing 208