It’s time to evolve beyond marketing to create meaningful metaverse moments
CIO
JUNE 8, 2023
I’ll start with the surprising: 43% of executives say they already have a metaverse strategy in place. When I talk with business leaders, I often hear metaverse as a marketing focus or an innovation one; usually, it’s not comprehensive and strategically integrated with the business. Only 4% say it’ll take six to 10 years.
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