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It’s time to evolve beyond marketing to create meaningful metaverse moments

CIO

I’ll start with the surprising: 43% of executives say they already have a metaverse strategy in place. When I talk with business leaders, I often hear metaverse as a marketing focus or an innovation one; usually, it’s not comprehensive and strategically integrated with the business. Only 4% say it’ll take six to 10 years.

Marketing 274
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” Khoury says he was inspired to found Soci by the dearth of options for brands to manage their presence across digital marketing channels.

Marketing 234
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Accelerating sustainability to build stronger businesses

CIO

For 73% of respondents, environmental impact reduction is a priority in their organization’s technology strategy, and 72% of them will only work with IT partners who can meet key carbon reduction targets. Equinix’s Future First sustainability strategy integrates the economic, environmental, and social interests of our key stakeholders.

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Unlocking the Power of AI with a Real-Time Data Strategy

CIO

Investments in artificial intelligence are helping businesses to reduce costs, better serve customers, and gain competitive advantage in rapidly evolving markets. Titanium Intelligent Solutions, a global SaaS IoT organization, even saved one customer over 15% in energy costs across 50 distribution centers , thanks in large part to AI.

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Marketing Your MSP: A Sprint, Not a Marathon

Kaseya

If you’re approaching marketing like a marathon, you’re doing it wrong. In today’s fast-paced digital world, marketing your MSP is more like a sprint. Quick Adaptation is Key Marathons are about endurance, pacing, and sticking to a strategy, regardless of the changing conditions. Here’s why: 1.

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TechCrunch+ roundup: Creative capital, live-shopping strategy, new name + logo

TechCrunch

Before a startup lands its first customer or investor, its founders must invest time and energy to develop intellectual property. “It’s either pesky bankers extracting unearned value from hardworking Silicon Valley types at graduation day, or it’s private-market investors irked that anyone else accretes upside from startups.”

Strategy 192
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CIO Digital Enterprise Forum 2023: How CIOs can strategically and ethically use generative AI

CIO

They will focus on the importance of organizations linking analytics with social impact goals and standards of inclusion. Only a third of companies are currently seeing social impact as a core strategy, despite many being active in social responsibility. billion times.