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Today’s best CIOs are strategy wranglers

CIO

Twenty-plus years in, CIOs have discovered that, when it comes to IT, everything is going to need a strategy. As CIO, you need a data strategy. You need a cloud strategy. You need a security strategy. Just this past year another strategy must-have arrived to upend nearly every organization.

Strategy 299
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How to kick-start your generative AI strategy

CIO

Despite the mass embrace of generative AI in its first year of release, most organizations remain cautious about mass adoption. Think about the different jobs that are done in your organization and then get a rough idea about what percentage of the tasks for those jobs are amenable to generative AI,” says McAfee.

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How to build a sales development representative strategy that will fill your B2B pipeline

TechCrunch

Mike Tong Contributor Share on Twitter Mike Tong has over a decade of experience leading GTM strategy and operations for tech and data companies as part of McKinsey TMT, AtSpoke, Splunk and the VC firm B Capital. These topics don’t address the toughest questions, like where to find SDRs or how to get the most out of them.

B2B 246
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Simplifying IT strategy: How to avoid the annual planning panic

CIO

For those companies operating on a calendar year, the end of summer signals the start of annual planning and the mad dash to prepare their IT strategies. Your answers will lay the foundation for your strategy and highlight where your story needs work if you want to avoid fire drills in the eleventh hour. How much will it cost?

Strategy 246
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How to Democratize Data Across Your Organization Using a Semantic Layer

Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale

Join this webinar panel for practical advice on how to build and foster a data literate, self-service analysis culture at scale using a semantic layer. In this webinar you will learn about: Making data accessible to everyone in your organization with their favorite tools. Driving a self-service analytics culture with a semantic layer.

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How to grow your organic traffic with earned media

TechCrunch

3 strategies for elevating brand authority in 2021. Earned media carries a ton of value, but not everyone understands how to measure its impact or grasp its full effect on your organic growth. Organic clicks per month. Organic clicks rose by over 8,600 in 90 days. More posts by this contributor. Referring domains.

Media 232
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Top 8 ways to improve cybersecurity for your organization

CIO

So, how do you improve your company’s cybersecurity posture and focus on the fundamentals? Below, I’ll share my most effective strategies for improving cybersecurity across your organization. Attack surfaces increase because of the explosion of identities and systems in the organization.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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Marketing-Led Post-COVID-19 Growth Strategies

Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. In this eBook, we’ll discuss leading strategies to create a marketing-led growth strategy for 2021 and beyond, including: Positioning your organization for automation.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

But what strategy do managers use to keep the customer and their key problems at the center of the product development process? How do product managers instill this knowledge of the customer across the rest of the organization? How to create an effective value proposition. How to create an effective value proposition.

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Microservices: The Dark Side

Speaker: Prem Chandrasekaran

Now that he’s part of ThoughtWorks, he can share how this applies to a wide variety of organizations with different needs, size organizations and levels of maturity. How to choose what technologies/processes to adopt given the diverse and rapidly changing landscape. Adopting new strategies incrementally.

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Your Team's Pragmatic Guide to Security

Speaker: Naresh Soni, CTO, Tsunami XR

As technology leaders, it's time to rethink some of your product security strategy. Naresh Soni, CTO of Tsunami XR, will take us through critical information to make smart choices in how to protect our organizations. How to define an umbrella security approach to protect and prevent various types of attacks.

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If You Build It, They Will Come: A Guide to Customer Onboarding

Speaker: Jamie Bernard, Sr. Product Director and Product Management Practice Lead at Nexient, an NTT Data Company

"If you build it, they will come” is an idea that runs rampant in organizations. Examples of successful product onboarding strategies. How "doing this, not that" can benefit product managers and help them avoid the negative response that a clunky onboarding experience provides.

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How to Scale a Data Literacy Program at Your Organization

Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health

Join data & analytics leaders from Starbucks, Cardinal Health, and bol.com for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in. In this webinar, you will learn about: Launching data literacy programs and building business cases.