Physical experience, digital convenience: The future of retail
CIO
JULY 26, 2023
The future of retail is “phygital,” as every retail and ecommerce publication on the internet is screaming right now. If you’ve never heard the term before, it’s a portmanteau of “physical” and “digital” – and represents the merging of the two forms of retail and shopping. How do they do that? With data of course.
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