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On the journey to Series B, strategy is more important than metrics

TechCrunch

Software founders have never had so many metrics thrown at them by VCs on how to run a business. Across social media, in newsletters and at events, it’s been hard to escape charts on measuring CAC, cash burn, growth and efficiency. We’ve never believed that great businesses are built solely on metrics or KPIs.

Metrics 246
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The Shift Beyond the Hype: Transitioning from Vanity Metrics to Authentic Business Objectives

Xebia

Introduction Among the sea of metrics, vanity numbers have often taken the spotlight, leaving many organizations lost in a world of misleading indicators and superficial gains. The catch is that many of these metrics (Website views, Leads in Sales Funnel, Marketing spent, Revenue without profit etc.)

Metrics 130
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TechCrunch+ roundup: Vanity metric dangers, planning for failure, Black founders survey

TechCrunch

Few startups launch with a coherent content strategy. Blogs are a great example: Because they’re a cheap way to drive SEO, companies crank them out, then use KPIs like time on site, pages per session and social media likes to demonstrate how successful they’ve been. Banish vanity metrics from your startup’s pitch deck.

Metrics 203
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Social Media Metrics to Monitor to Improve Your Content Strategy

Strategy Driven

Social media has become an integral part of many businesses’ marketing strategies. However, simply having a social media presence is not enough. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not.

Metrics 45
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How managed device services enable the inclusion of sustainability principles into IT

CIO

Many believe that a more socially and environmentally responsible organization is key to building trust with customers, partners, and employees. This was one area addressed in the HP-sponsored IDC whitepaper on the benefits of integrating managed device services, published in April 2024 [1].

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The Ultimate Guide To Social Recruiting

Hacker Earth Developers Blog

Yes, I am talking about social media, its massive reach, and one form of recruiting that has shot into the limelight – Social Recruiting. Tapping into brand new spheres of talent while adopting creative recruiting strategies is the crux of social recruiting. What is social recruiting?

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Social care SaaS maker Birdie tops up with $30M

TechCrunch

Birdie’s wider goal for the business is to use the data its platform is ingesting and structuring to power more personalized — and even preventative — healthcare for the social care sector, which remains drastically under-resourced versus the scale of demand for care services. Series A led by Index. . Series A led by Index.

Social 232