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How to Create a Powerful Unique Selling Proposition (USP)

Kaseya

Unfortunately, even the best MSPs might lack a unique selling proposition (USP) and use cliched slogans (#1 IT service provider in X city) that appear to be the same as every other MSP trying to top the search results. Use multiple mediums to communicate your USP. This is a rookie mistake. Fine-tune your differentiator.

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Address Validation in Android App Development – A Comprehensive Guide

The Crazy Programmer

The United States Postal Service (USPS) runs the Coding Accuracy Support System (CASS). The USPS evaluates requests for artificially created addresses as part of its USPS services. Google will also be notified if USPS classifies their input as artificially created. Here are some strategies you should employ.

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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. To gather advice and insights, she interviewed: Julio Lopez, director of client strategy, retail practice lead, Movable Ink.

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Daily Crunch: Salesforce CEO admits ‘we hired too many people’ as company lays off +7,000 employees

TechCrunch

DoorDash is launching a new service that will pick up prepaid packages and drop them off at a UPS, FedEx or USPS location, Aisha reports. Becca queried 35 investors to get their 2023 predictions on a number of VC-related topics , including capital deployment strategies, web3/crypto and what will happen with valuations. Startups and VC.

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How to Develop a Clear Brand Strategy

Strategy Driven

Whether you’re a new brand starting out or an established brand in need of a makeover, a clear brand strategy is always necessary to ensure that your message is clear, and strategy is consistent and effective. Below are some of the key aspects you need to premise when developing your brand strategy or rebranding project.

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The USPS Lesson

Women on Business

The post office is nearly bankrupt, the cost cutting is not working. We are in danger of losing a service that is vital to many small businesses. So while other business blogs are looking at this situation and wondering what went wrong, I’m asking “what can we learn?”

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A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

To develop a marketing strategy that will deliver results, you need to gain a deep understanding of your customers. Decide on a USP. You have to provide potential customers with a reason to check out the business, and a USP helps to stand out from the crowd. The set budget for a promotional strategy can vary widely.

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