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How to Create a Powerful Unique Selling Proposition (USP)

Kaseya

Unfortunately, even the best MSPs might lack a unique selling proposition (USP) and use cliched slogans (#1 IT service provider in X city) that appear to be the same as every other MSP trying to top the search results. Use multiple mediums to communicate your USP. This is a rookie mistake. Fine-tune your differentiator.

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TechCrunch+ roundup: Holiday marketing tips, low-cost NFTs, SaaS sprawl study

TechCrunch

Boston-based VC firm OpenView interviewed nearly 600 SaaS companies for its annual pricing survey and the results are in: Automation is taking usage-based pricing (USP) mainstream. To gather advice and insights, she interviewed: Julio Lopez, director of client strategy, retail practice lead, Movable Ink.

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Daily Crunch: Salesforce CEO admits ‘we hired too many people’ as company lays off +7,000 employees

TechCrunch

DoorDash is launching a new service that will pick up prepaid packages and drop them off at a UPS, FedEx or USPS location, Aisha reports. Becca queried 35 investors to get their 2023 predictions on a number of VC-related topics , including capital deployment strategies, web3/crypto and what will happen with valuations. Startups and VC.

Company 232
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Building Your Brand: Creating a Unique Identity for Your Niche Ecommerce Business

Strategy Driven

Creating a unique brand identity involves a deep dive into understanding what your business represents, the values it upholds, and the unique selling proposition (USP) it offers. Knowing the specific needs, preferences, and behaviors of your potential customers will guide your branding strategy.

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A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

To develop a marketing strategy that will deliver results, you need to gain a deep understanding of your customers. Decide on a USP. You have to provide potential customers with a reason to check out the business, and a USP helps to stand out from the crowd. Consider the following picks: Social media. Pay-per-click ads.

USP 52
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How to Attract More Students to Your College or School

Strategy Driven

This article will explore effective strategies to attract more students to your educational institution. Use social media platforms to share stories, student achievements, and campus events. Regularly update your website and social media profiles to reflect current information and showcase the vibrant life of your institution.

USP 38
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6 Factors That Can Impact Your Commercial Business

Strategy Driven

While some of these elements are within a business owner’s control, others are external forces that require a well-thought-out strategy to manage. Adapting business strategies in response to these insights is crucial. So, to mitigate the effects of economic downturns, businesses need to develop resilient financial strategies.

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