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If you’re a bootstrapped startup, turn to user-centered design to thrive during adversity

TechCrunch

In normal economic times, the use (or lack) of UCD can greatly influence the success or failure of a project. Up until 2022, the capital markets were such that any team with a good idea and reasonable business plan could get funding to launch a new product. In this more fiscally constrained environment, the stakes are even higher.

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Arbisoft co-founder Yasser Bashir on building trust with early-stage startups

TechCrunch

Co-founded in 2007 by Yasser Bashir, Arbisoft falls on the larger end of the spectrum of software development partners that our readers have recommended in our ongoing survey. What started with three people in 2007 is now one of the most successful software companies in our region. Arbisoft is a manifestation of many of those ideas.

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How Agile Project Management Can Improve Your B2B Business

Strategy Driven

Agile project management can seem to be complex and daunting to undertake but it doesn’t need to be. The success of projects is dependent on various factors, some of which are beyond the control your business. However, those elements which can be controlled should be carefully managed to ensure the success of your project.

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Zigs & Zags – The Opposite of a Great Idea Can Also be a Great Idea

Perficient

Several books have been written on the concept, and many more refer to it when discussing differentiation and disruption within marketing and product development. It’s common that people view novel and innovative, first-to-market groups as having great ideas. The analogy of the “red ocean” of a saturated market drives home his point.

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Upcoming Webinar: Scrum In Construction

scruminc

This free webinar explores how and why construction projects done with Scrum are safer, come in under budget, and finish early. We‘ll also share strategies you can implement right now to give you an advantage and the lead in your market. He operated his own Agile consultancy working with companies across industries since 2007.

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Product Life Cycle: How to Extend Your Product Market Presence

Altexsoft

After the development stage itself, which always comes with great efforts for a programming team and a thoughtful product manager, every product starts its own life in a market environment. Image source: Marketing-insider. For a software product, entering the market is usually preceded by the development stage.

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Best eCommerce Marketing Tips

Strategy Driven

Whatever your reasoning may be, just know that there are powerful marketing tips that make it more than possible to grow your e-commerce site by leaps and bounds. Create a Powerful Content Marketing Plan. Whether you realize it or not, content marketing is one of the best ways to gain additional exposure for your ecommerce business.