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Heavily VC-backed salad chain Sweetgreen heads toward public markets

TechCrunch

Udemy is also on the way to the public markets. It was founded in 2007, per Crunchbase data, making it nearly old enough to secure a learner’s permit to drive in the United States. Rent the Runway is expected to price its IPO later today and trade tomorrow morning, provided that all things go as planned. Allbirds, too.

Marketing 197
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CDOs’ biggest problem? Getting colleagues to understand their role

CIO

Company data can drive its go-to-market strategy, she adds. With the right data, a company can tell if it is marketing its products to the right segment of the market, she says. Many early CDOs appeared in the finance industry as lenders faced fines related to the 2007-08 housing credit crisis.

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The HP-Autonomy lawsuit: Timeline of an M&A disaster

CIO

May 2007: Autonomy spins off its Blinkx consumer software unit in an IPO. July 2007: Autonomy pays $375 million for content archiving and electronic discovery specialist Zantaz. October 2007: Autonomy acquires data management specialist Meridio for £20 million. per share, a premium of around 60% over the market price.

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Why so many SaaS companies are launching their own media operations

TechCrunch

Around 2003, as blogs began to take hold in the internet psyche , it became clear that these writing tools could be more than an outlet for an individual’s ruminations — they also had vast potential for business and marketing. Although content marketing is evolving, as with any technology, the old doesn’t simply go away.

Media 245
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Fighting the ‘copycat’ stigma in SaaS: 3 tricks that work

TechCrunch

He was formerly a software developer at Google and Microsoft, and now oversees HackerEarth's sales, marketing and general operations. Whatever idea you have for a platform that solves an “unaddressed market need,” it’s almost a given there’s a team somewhere working on something similar.

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Will Brazil’s Roaring 20s see the rise of early-stage startups?

TechCrunch

Since 2007, the number of publicly listed companies in Brazil has decreased from 400 to just a little over 300. Growth versus value: Revert the shrinking market and internet companies. As a result, companies that focused on the domestic market or on growth were never quite embraced by local investors.

Internet 237
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Oxfam Novib and Goodwell target East African startups with €20M Pepea fund

TechCrunch

MENA VC Flat6Labs’ new fund to back startups in East, West Africa The fund will finance startups in Kenya, Uganda, and Ethiopia, markets where Oxfam, and Goodwell have a presence. Development organization Oxfam runs an SME incubation program in the three markets, while Goodwell’s funds are active in both Uganda and Kenya.

Mobile 267