article thumbnail

Automattic acquires analytics company Parse.ly

TechCrunch

Automattic , the for-profit company tied to open source web publishing platform WordPress, is announcing that it has acquired analytics provider Parse.ly. Both companies, Gernert said, come from similar backgrounds, with “roots” in digital publishing and a “heavy focus on understanding the impact of content.”

Analytics 246
article thumbnail

5 tips for excelling at self-service analytics

CIO

One potential solution to this challenge is to deploy self-service analytics, a type of business intelligence (BI) that enables business users to perform queries and generate reports on their own with little or no help from IT or data specialists. But there are right and wrong ways to deploy and use self-service analytics.

Analytics 341
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is predictive analytics? Transforming data into future insights

CIO

Predictive analytics definition Predictive analytics is a category of data analytics aimed at making predictions about future outcomes based on historical data and analytics techniques such as statistical modeling and machine learning. from 2022 to 2028. As such it can help adopters find ways to save and earn money.

Analytics 363
article thumbnail

What is a data engineer? An analytics role in high demand

CIO

Data engineers design, build, and optimize systems for data collection, storage, access, and analytics at scale. Larger organizations often have multiple data analysts or scientists to help understand data, whereas smaller companies might rely on a data engineer to work in both roles. What is a data engineer?

article thumbnail

Embedded Analytics for Software Companies: Build vs Buy

As a software company, you already know the value of data and analytics for your business. The decision then becomes whether to build your own in-house analytics or invest in an analytics platform that can be easily embedded into your software. Find out which one is the best decision for software providers like you.

article thumbnail

Business intelligence and analytics firm Pyramid Analytics raises $100M

TechCrunch

Pervasive BI remains elusive, but statistics on the category reveal that about a third of employees use BI tools for analytics to inform strategy. The big data and business analytics market could be worth $684 billion by 2030, according to Valuates Reports, if such outrageously high estimates are to be believed.

Analytics 215
article thumbnail

4 skills that can help companies thrive with AI

CIO

Understand the technology For companies to maximize the business value of AI , employees must be able to communicate effectively about the technology. A developer creating an AI app can’t assume their company has unlimited access to the datasets of commercial large language models. Make it appealing and relevant to me.”

article thumbnail

The Hidden ROI of Embedded Analytics for SaaS Companies

Most companies realize the value third party analytics solutions offer in delivering a best-of-breed capability to market quickly. However, end-user expectations have moved beyond what embedded analytics can offer and now encompass a seamless user experience, easy to use self-service, and immediate data response times.

article thumbnail

The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics.

article thumbnail

The Benefits of Infused Analytics for SaaS Applications and Companies

What’s the biggest challenge for SaaS companies? See how infused analytics can take your SaaS applications to the next level. There are only so many priorities your product team can manage and there are only so many things your developers can afford to devote their time, attention and resources to.

article thumbnail

Blueprint to Modernize Analytics

As the value of modern in-app analytics becomes clearer, more companies are making analytics a priority before it becomes a problem. The longer you wait to modernize your application’s analytics, the harder you’ll eventually feel the pain of lost customers and missed revenue. Download the eBook to get started today!

article thumbnail

The Definitive Guide to Embedded Analytics

But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect. The Definitive Guide to Embedded Analytics is designed to answer any and all questions you have about the topic. It will show you what embedded analytics are and how they can help your company.

article thumbnail

“Build vs Buy Analytics?” The Question ALL SaaS Leaders Need to Answer in 2024

As a SaaS leader, you know that the more metrics, insights, and analytics you add to your products, the more engagement you’ll have – and the stickier your product will become with customers. At what point do you decide to keep building your analytics in-house or invest in an embedded analytics solution?

article thumbnail

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics. But today, dashboards and visualizations have become table stakes.

article thumbnail

Start Taking Your Embedded Partnerships Seriously

But if everyone knows that the development team is the lifeblood of your application and company, why are they often saddled with embedded technologies they don’t enjoy using? Here at Qrvey, we’re built for the way you build software.