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What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “The pandemic drove consumers inside and online, inciting a shift to digital channels and fundamentally changing how consumers communicate and engage with brands,” Khoury told TechCrunch in an email interview. ” Khoury has a colorful background. ” Khoury has a colorful background.

Marketing 234
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Tech at Work: How the End of Cookies Will Transform Digital Marketing

Harvard Business Review

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Black Swan analyzes social media to predict which products will be successful

TechCrunch

The pressure is on businesses to place their bets on the right innovations, then. While founded long before the pandemic, Steve King says that Black Swan Data , the data science and tech company that he helped co-launch in 2011, is well-suited to the current environment. to start Black Swan. .” ” .

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2019 in Review: The Toronto Tech Sector Makes it Big

BrainStation Technology

2019: Toronto Year in Review. After years of unprecedented progress in Toronto’s tech scene, 2019 brought Canada’s biggest city yet another year of breakneck growth, big-money deals, and major-league startup success. Here are some of the most important trends and stories from a busy 2019 in Toronto tech. New Partnerships.

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How to Get a Job in Google India?

The Crazy Programmer

And for that, the company requires a lot of creative, intelligent, and tech-savvy personalities who don’t just believe in hard-working; instead, a more creative and innovative approach that proves to be more productive and prolific for Googlers’ environment. So, are you excited to learn why and how to make your path to .