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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

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What are decision support systems? Sifting data for better business decisions

CIO

Bringing together applied data science, social science, and managerial science, decision science focuses on selecting between options to reduce the effort required to make higher-quality decisions. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

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How to Use the Internet to Boost Your Business

Strategy Driven

If you run a business, you will undoubtedly be aware of the importance of an internet presence. From digital marketing to content creation, the internet is one of the main ways that your potential clients and customers will find you, so you need to make sure you are using the internet to its full potential.

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StreamElements nabs $100M as it passes 1.1M creators using its platform to build and monetize video content

TechCrunch

Video is at the heart of how people use the internet today, and creators are at the heart of what is being made and watched on video. 10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021. 10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021.

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Digital Transformation: A Comprehensive Guide for any Business

OTS Solutions

Cloud computing: Cloud computing has become a critical technology in Enterprise Digital Transformation. It enables businesses to store, access, and process data remotely via the Internet. Artificial intelligence and machine learning: Artificial and machine learning are critical technologies in digital transformation.

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Internet Marketing Failing? Let’s Take a Look at What You’re Doing Wrong

Strategy Driven

If we look at the most common elements that come into play when things aren’t going amazingly for any given business, it quite often has to do with poor Internet marketing. Many business owners are becoming cognizant of just how important Internet marketing is. Well, the same goes for most kinds of Internet marketing.

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Tips To Ensure Your Online Store Never Falls Short Of New Leads

Strategy Driven

A robust digital marketing strategy is enough to make your website visible at the top of search rankings and attract social media followers. You can rely on website analytics to chart the buying patterns of your visitors. Leverage social media. You can go the extra mile with paid ads and email promotions.

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