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What are decision support systems? Sifting data for better business decisions

CIO

Bayer Crop Science has applied analytics and decision-support to every element of its business, including the creation of “virtual factories” to perform “what-if” analyses at its corn manufacturing sites. Digital marketing and services firm Clearlink uses a DSS system to help its managers pinpoint which agents need extra help.

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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

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Online university Nexford will use $8M to plug affordability and relevance gaps in education

TechCrunch

The West African country is the only market where the U.S.-based based edtech has partnered with local organizations to offer learning community spaces that help learners circumvent infrastructural problems like internet and transportation. These spaces are not owned or operated by Nexford directly. .

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What is digital transformation? A necessary disruption

CIO

Digital transformation defined Digital transformation has become a catchall term for describing the implementation of digital technologies to re-engineer existing processes or develop new services that better engage customers, support employees, improve business operations, and drive business value to the organization’s bottom line.

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A World Without Advertising Cookies- Disruption to Personalization

Perficient

This is great news for data protection, but what does it mean for digital marketers? In this series, we’ll discuss the impact a cookieless world will have on our digital landscape and the steps you can start taking now to navigate it successfully. The consumer digital experience will be less personalized as a result.

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How to Use the Internet to Boost Your Business

Strategy Driven

If you run a business, you will undoubtedly be aware of the importance of an internet presence. From digital marketing to content creation, the internet is one of the main ways that your potential clients and customers will find you, so you need to make sure you are using the internet to its full potential.

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10 Steps to a Successful SEO Audit: A Proven Checklist

Perficient

According to McKinsey, “90% of all internet traffic comes from search engines.” This indicates that your website needs to be optimized for search engines to capture the majority of internet users. Gartner states, “SEO is the foundation of all digital marketing, and it is critical to the success of any online business.”