The Shift Beyond the Hype: Transitioning from Vanity Metrics to Authentic Business Objectives
Xebia
FEBRUARY 15, 2024
A vanity metric might be choosing to monitor a few app downloads – and a success (on the surface) would be if you notice a sudden spike in the number of app downloads – seems like a major win. This means that although more people are downloading the app, not many continue to use it afterward.
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