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Are B2B SaaS marketers getting it wrong?

TechCrunch

“Solutions,” “cutting-edge,” “scalable” and “innovative” are just a sample of the overused jargon lurking around every corner of the techverse, with SaaS marketers the world over seemingly singing from the same hymn book. Which terms come to mind when you think about SaaS?

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Peeba raises $4.2M to digitize Asia’s B2B wholesale market  

TechCrunch

A startup called Peeba has built a B2B wholesale online platform that connects independent retailers across Asia with unique brands around the world. The Hong Kong-headquartered company wants to help Asia-based B2B retailers reduce inventory risk and offer higher operational efficiency with lower costs via its platform. .

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Berlin’s Monite raises $5M Seed for its embedded B2B payments platform

TechCrunch

Given companies can often use both manual processing and sometimes even more than one external tool to manage B2B payments, this is an obvious area in which to improve efficiency. A good example of this trend is Toast , which historically started as a POS for restaurants, but later realized it could incorporate other kinds of B2B payments.

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B2B marketplaces will be the next billion-dollar e-commerce startups

TechCrunch

Startups involved in B2B e-commerce such as Faire and Mirakl have burst out of the gates in 2020. The B2B e-commerce industry has broad reach, encompassing everything from commerce infrastructure and payments technology to procurement and supply-chain solutions. Even before the pandemic, B2B marketplaces were expected to generate $3.6

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The Problem with Product Market Fit (and What to Use Instead)

Speaker: Daniel Elizalde - Product Executive and Advisor

There is a big problem with the term "product market fit." Launching successful products requires a rare combination of market understanding, iterative development, and a lot of luck. Ask ten people to define PMF and you’ll get ten different answers. All of them are useless because they are not actionable.

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Berlin-based B2B BNPL platform Mondu raises $43M Series A led by Valar in the US

TechCrunch

Thus, the buy now, pay later business model is now expanding into this B2B world at a rate of knots. But in Germany, B2B Payments company Mondu has emerged as a significant entrant to the market. Mondu’s BNPL for B2B solutions for merchants and marketplaces offers the main payment B2B payment options and flexible payment terms.

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Paystand banks $50M to make B2B payments cashless and with no fees

TechCrunch

Gleaning his company vision from the enterprise side, Almond said what Venmo does for consumers, Paystand does for commercial transactions between mid-market and enterprise customers. Specifically, Almond would like to reboot digital finance, starting with B2B payments, and reimagine the entire CFO stack. That is why the time is now.”.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.