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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Imagine you have a $75,000 budget going into summer 2022.

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Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories?

TechCrunch

Angelina Liparteliani is a digital marketing expert for Johnson & Johnson. She is also developing GLAMLAB London , a service for beauty freelancers to list and sell their beauty services to clients in the U.K. Brands are growing concerned about where to spend their main social media marketing budgets.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” “On the information front, Soci receives inputs from dozens of marketing channels across hundreds of locations.

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5 Effective Ways to Maximize Your Digital Marketing ROI

Strategy Driven

In order to get the most out of your marketing budget, you need to constantly monitor the performance of your campaigns to ensure you maximize on ROI. Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Improve your digital marketing skills.

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SoftBank leads cash infusion into AI infrastructure company Pyxis One as it starts year with new name

TechCrunch

Pyxis One, now Pixis , closed on $100 million in Series C funding to continue developing what it touts as “the world’s only contextual codeless AI infrastructure for complete marketing optimization.”. And it’s not just a ploy saying it’s “no code,” it’s actually no code, he noted. The Series C follows 600% revenue growth since 2018.

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Building A Friendly Digital Marketing Plan For 2021

Strategy Driven

Forbes magazine wrote early on in the pandemic, and further identified that a key component in responding to the crisis lies in digital transformation. Many businesses have identified the opportunity and are working to strengthen digital marketing activities. How does digital transformation serve us? Where is it located?

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Should You Hire a Digital Marketing Agency?

Strategy Driven

Digital marketing is a vital component of any modern business’ strategy for growth and development. But while many businesses recognize the importance of digital marketing, many of them are still trying to keep their costs down by doing it all themselves. Unfortunately for them, this is a recipe for disaster.