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MarketForce exits three markets, set to launch a social commerce spinout

TechCrunch

Kenyan B2B e-commerce company MarketForce has shut down operations in three of its five markets in Africa and is in the early stages of launching a social commerce spinout.

Social 292
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The business value of social sustainability

CIO

Social sustainability is good for business. It can help to unlock new markets, attract and retain customers, build trust and credibility, and spark innovation. The United Nations defines social sustainability as, “Identifying and managing business impacts, both positive and negative, on people.” million on average.

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Social robotics company Furhat buys Sphero spin-out company Misty Robotics

TechCrunch

million from Foundry and Venrock , then crowdfunding its personal robot , the company hit a series of challenges. Today, Swedish social robotics company Furhat Robotics is offering the beleaguered startup a gentle landing in what the Swedish company says is an all-cash deal. “This company spun out of Spiro.

Social 290
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Create a social media punch list for cryptocurrency marketing

TechCrunch

This quiet but important change meant that a long-closed marketing avenue for crypto products was now open. But what are best practices for crypto marketers in general? Facebook allows some crypto companies to advertise without submitting proof of financial licenses. Help TechCrunch find the best growth marketers for startups.

Media 219
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Scooters and social media companies are surprising IPO candidates

TechCrunch

Here’s what we got into: Amazon has invested heavily in an Indian meat delivery company. Also in our Deals of the Week category was news form a former WeWork denizen that wants to help you plan a tiny home, and notes on how Klarna has wound up finding a huge market in the United States. No, not lab-grown meat or plant-based meat.

Media 187
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5 companies doing growth marketing right

TechCrunch

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. What do all companies, regardless of industry, say they want? In 2021, you’d be hard-pressed to find a company without a formal referral program.

Marketing 231
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How and when to build marketing teams at deep tech companies

TechCrunch

The founding team members at these companies often come from deeply technical backgrounds, which powers rapid product progress but can create bottlenecks on the go-to-market side. When to hire the marketing team. When to hire the marketing team. Whether the marketing team needs industry experience. Go-to-market.

Marketing 279