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Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI

TechCrunch

Two former Shutterstock execs, Alex Reynolds and Stefan Deeran, were working together monetizing APIs and computer vision, and having attended some of those bad events, thought there could be a better way to make decisions on what events should be at the top of the list and which company team members should go to maximize return on investment. “We

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YC and a16z back virtual reality basketball app Gym Class

TechCrunch

spending billions of dollars on virtual reality tech every fiscal quarter, the wider VR startup ecosystem has been having a tough few years coming down from the highs of 2016, when investors dumped money into the sector expecting Oculus-sized returns only to see most of their investments slowly wilt away. Despite Zuckerberg & Co.

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Veo raises $25M for AI-based cameras that record and analyze football and other team sports

TechCrunch

Sports have been among some of the most popular and lucrative media plays in the world, luring broadcasters, advertisers and consumers to fork out huge sums to secure the chance to watch (and sponsor) their favorite teams and athletes. Even with the slowdown in a lot of sporting activity this year due to COVID — in the U.K.

Sport 284
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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Onsite, Infosys itself harnessed virtual reality in its fan zone activation.

Sport 246
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Irish eSports giant’s new startup bets big on rugby in bid for US market share

TechCrunch

A fantasy sports exchange founded by Irish betting veteran Paddy Power is bringing NFT-enabled live trading to rugby fans in a bid to expand globally. ASX Sports launched in May 2021 and took its exchange live on the Apple and Android app stores earlier this month. million active rugby fans, per sports analytics firm Gemba.

Sport 219
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Powering Virtual Leadership interaction by leveraging Google Generative AI on GCP Cloud Run

Xebia

Let me introduce PaperCompany.io: It is a proof of concept designed to demonstrate the potential of AI-driven interactions with virtual leadership, and it harnesses the capabilities of Google’s Generative AI on GCP Cloud Run. You can interact with them as though they were real-life executives of a paper company. personality}.

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Daily Crunch: Hackers pinched LastPass customers’ encrypted password vaults, parent company admits

TechCrunch

Startups and VC It’s a tough time to be a richly priced company that didn’t go public when the getting was good. Not only are there fewer later-stage players with the resources and appetite to support such companies (e.g., Not only are there fewer later-stage players with the resources and appetite to support such companies (e.g.,

Company 257