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Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI

TechCrunch

Two former Shutterstock execs, Alex Reynolds and Stefan Deeran, were working together monetizing APIs and computer vision, and having attended some of those bad events, thought there could be a better way to make decisions on what events should be at the top of the list and which company team members should go to maximize return on investment. “We

Sport 211
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Polychain puts its money on HotStreak to streamline sports betting using blockchain

TechCrunch

In the world of sports betting, instant payments and reliable custody are key to the user experience. HotStreak , a web3 platform for daily fantasy sports (DFS) contests, is wagering that the decentralized nature of the blockchain makes it an ideal solution for DFS platforms. It doubled in size in 2021 with over $52.7

Sport 223
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Niantic tries its hand at sports with NBA All-World

TechCrunch

Niantic, the company behind the mega-hit Pokémon GO, has reached an inflection point. The only team I’ve ever followed is the Cleveland Cavaliers, and that’s simply because I grew up near Cleveland (and, well, LeBron’s stardom didn’t hurt). Why’d the studio choose this sport for its next AR venture?

Sport 220
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How sport made CIO 100 winner Joanna Drake a better technology leader

CIO

Responsible for global operations and technology services across company and customer websites, staff technology, and THG’s direct-to-consumer Ingenuity service and hosting business, Drake has looked to support the rapid growth of the Manchester-based firm through IPO, a global pandemic, supply chain instability, and the onset of recession.

Sport 236
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Do Americans want to gamble on individual athletes? Marc Lore is betting on it

TechCrunch

Mojo , a seven-month-old, New York-based company, says it’s looking to build a new sports stock market that lets fans bet on athletes just like stocks. The company declined to answer our questions today, saying it’s “too early” in its trajectory.).

Sport 207
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LLMs come to workplace morale monitoring, as Loopin raises $1.9M for its platform

TechCrunch

After leaving the armed forces, Ben went into coaching leadership teams at corporates, including the England Football Team and Manchester United. On the surface of Loopin is the daily ‘check-in’ via Slack or Microsoft Teams. The company says it already has 40 paying customers including Reed, Farfetch and JD Sports.

ChatGPT 204
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CIOs grapple with the ethics of implementing AI

CIO

The real ethical concern lies in how companies safeguard against misinformation. Companies need both a practical plan and a transparent communications strategy in their response.” Companies must fortify against attacks that could mislead AI models and result in ill-informed decisions.