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Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI

TechCrunch

When you go to events, conferences and trade shows and it works out well in terms of driving tons of leads and opportunities, it is a good experience. We determined that event marketing is kind of this massive team-wide sport,” Reynolds told TechCrunch. “It Virtual events startups have high hopes for after the pandemic.

Sport 211
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FutureIT Toronto – Where IDC Analysts and Canadian Tech Leaders Meet

CIO

CIO and IDC present a brand-new conference to hit Toronto’s downtown tech leadership scene. All mainstage sessions will be professionally recorded and re-broadcast on Thursday May 11 th at the FutureIT | Canada virtual event for those who are unable to attend in person. Details on how to register are found below.

Meeting 246
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How Big Data Has Transformed Sports

BrainStation Technology

In a relatively short period of time, big data has become a big business in professional sports. The market for sports analytics is expected to reach almost $4 billion by 2022, and teams around the world are racing to find a competitive advantage. Taken together, you can see that data has had a profound impact on the sport.

Sport 74
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Hopin buys livestreaming startup StreamYard for $250M as it looks to expand its product lineup

TechCrunch

And during a conversation regarding the StreamYard deal, Hopin CEO Johnny Boufarhat said that the combined entity would sport around $65 million in ARR. With StreamYard in its camp, however, any slowdown in the growth of virtual events software sales could be mitigated by streaming outfit’s largely distinct customer base.

Sport 289
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PORTL raises a neat stack of cash to teleport your likeness all over the world

TechCrunch

It’s also being used in sports stadiums so athletes can come and talk to the fans. There’s no mannequin, but instead you can choose any article of clothing in the store, shown on a virtual mannequin with your body size and shape. We are also used as virtual assistants, corporate communications and much more.

Hardware 240
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How Infosys and Tennis Australia are harnessing technology for good

CIO

Tennis Australia was one of the first signatories of the UN Sports for Climate Change Action Framework globally five years ago. The entire two-day conference was carbon neutral. The goal is to deliver transparency from 2023 onwards across Scope, 1, 2 (owned or controlled) and 3 (consequential) emissions.

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What Your Brand Can Bring to Experiential Retail

Perficient

Sure, technologies like Augmented Reality (AR) and Virtual Reality (VR) have been around for some time, but their applications in retail have only started gaining traction. AR and VR are immersive technologies that allow customers to interact with products and brands in a virtual environment. Another application is virtual try-on.

Retail 52