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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Onsite, Infosys itself harnessed virtual reality in its fan zone activation.

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Event marketing is a ‘team sport,’ and Vendelux is coaching companies to find the best ROI

TechCrunch

We determined that event marketing is kind of this massive team-wide sport,” Reynolds told TechCrunch. “It Vendelux pulls data from publicly available sources, and is able to show which sponsors and speakers will be at a certain event. Virtual events startups have high hopes for after the pandemic.

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Powering Virtual Leadership interaction by leveraging Google Generative AI on GCP Cloud Run

Xebia

Let me introduce PaperCompany.io: It is a proof of concept designed to demonstrate the potential of AI-driven interactions with virtual leadership, and it harnesses the capabilities of Google’s Generative AI on GCP Cloud Run. Sports and Games: Michael is a sports enthusiast and enjoys participating in various games and activities.

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The journey of PGA TOUR’s generative AI virtual assistant, from concept to development to prototype

AWS Machine Learning - AI

Given the data sources, LLMs provided tools that would allow us to build a Q&A chatbot in weeks, rather than what may have taken years previously, and likely with worse performance. Using structured data to answer questions requires a way to effectively extract data that’s relevant to a user’s query.

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Irish eSports giant’s new startup bets big on rugby in bid for US market share

TechCrunch

A fantasy sports exchange founded by Irish betting veteran Paddy Power is bringing NFT-enabled live trading to rugby fans in a bid to expand globally. ASX Sports launched in May 2021 and took its exchange live on the Apple and Android app stores earlier this month. million active rugby fans, per sports analytics firm Gemba.

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How Big Data Has Transformed Sports

BrainStation Technology

In a relatively short period of time, big data has become a big business in professional sports. The market for sports analytics is expected to reach almost $4 billion by 2022, and teams around the world are racing to find a competitive advantage. And big data played a big role. .

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Connecting Data is a Team Sport

TIBCO - Connected Intelligence

I recently teamed up with Austrian customer Raiffeisen Bank , Dutch partner Connected Data Group , and German partner QuinScape to deliver a webinar entitled “Next-Generation Data Virtualization Has Arrived.” We talked about Erik’s latest insights on the European data and analytics market as well as his fast-growing business.

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