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Black Swan analyzes social media to predict which products will be successful

TechCrunch

The pressure is on businesses to place their bets on the right innovations, then. Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches.

Social 219
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BrainStation Launches Digital Marketing Diploma Program

BrainStation Technology

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” “Despite the challenging economic environment, Soci has continued to thrive, innovate and drive value,” Khoury said.

Marketing 234
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Natalie Wright Innovates and Excels at Perficient

Perficient

Natalie shared how she feels supported by the team and culture at Perficient, and how she innovates within and outside of her role on the email marketing team. I was on the Partner Marketing team aligned to our Microsoft, AWS, and Twilio partnerships. Mistakes are bound to happen, but innovation often stems from mistakes.

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Digital marketing operations – where everybody knows your name

Capgemini

Our approach supports marketing professionals in managing their marketing ecosystems to realize additional benefits in cost and customer engagement, brand value enhancement, and revenue extension. With a smart, information-led marketing hub, organizations can make sure that’s what happens. Subscribe to Innovation Nation.

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Leading a Fast Growing Remote Culture with Antonella Pisani

Let's Grow Leaders

Episode 239: Antonella Pisani, the CEO and founder of Eyeful Media , a digital marketing and consulting firm, joins host David Dye, and discusses the importance of culture, values, and remote culture in leadership. She emphasizes hiring experienced talent and creating an intellectually stimulating environment.

Culture 93
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UK’s Big Tech regulator ‘to boost switching, cut killer acquisitions’

TechCrunch

However the government still hasn’t confirmed exactly when it expects to legislate to empower the Digital Markets Unit (DMU) — saying only that it will introduce legislation to put it on a statutory footing “in due course.”