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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

Marketing 234
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Black Swan analyzes social media to predict which products will be successful

TechCrunch

The pressure is on businesses to place their bets on the right innovations, then. Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches.

Social 219
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Breef raises $16M to match brands with marketing agencies

TechCrunch

Breef , a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by Greycroft with participation from BDMI, UTA.VC, Afterpay’s Touch Ventures and UC Berkeley’s The House Fund.

Marketing 209
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BrainStation Launches Digital Marketing Diploma Program

BrainStation Technology

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

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Digital marketing operations – where everybody knows your name

Capgemini

The best way to do this is to bring together people, processes, and marketing technology across your organization, removing obstacles to create what we at Capgemini call the Frictionless Enterprise. Based on this understanding, we see marketing as an ecosystem. Marketing organization – a set of functions, roles, and resources within a.

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Personalized Marketing: What Banking Customers Really Want

Perficient

They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Banking 69
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Natalie Wright Innovates and Excels at Perficient

Perficient

Natalie shared how she feels supported by the team and culture at Perficient, and how she innovates within and outside of her role on the email marketing team. I was on the Partner Marketing team aligned to our Microsoft, AWS, and Twilio partnerships. Keep reading to learn more! I’m a member of the St.