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B2B Digital Marketing:  5 Cost-Conscious Ways to Improve Your Demand Generation

IDC

Discover five strategies for successful b2b demand generation and enduring customer relationships in 2024. Explore IDC's Content Marketing Services to stay agile and informed in the dynamic tech market.

B2B 52
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How to Harness Generative AI for Thought-Leadership Content Creation

Perficient

Let’s explore how to leverage generative AI to automate impactful thought-leadership content creation. For instance, I asked ChatGPT who would read an article about creating thought leadership content using AI. ” It also listed commonly related functions such as copywriting, social media and content strategy.

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WayIn Success At Real-Time Digital Marketing Technology Generating More Buzz And More Funding

CTOvision

Real-time digital marketing software company announces new funding from multiple strategic investors. DENVER – September 24, 2015 – Real-time digital marketing software company Wayin has secured $15.4 Wayin Raises $15.4 Million to Offer Brands the Provable Power to Persuade and Engage Consumers. About Wayin.

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Leading a Fast Growing Remote Culture with Antonella Pisani

Let's Grow Leaders

Episode 239: Antonella Pisani, the CEO and founder of Eyeful Media , a digital marketing and consulting firm, joins host David Dye, and discusses the importance of culture, values, and remote culture in leadership. She emphasizes hiring experienced talent and creating an intellectually stimulating environment.

Culture 93
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How CIOs use AI to elevate CX services

CIO

Banking on AI Kavin Mistry, head of digital marketing and personalization at TSB Bank, is another executive exploring how AI and machine learning (ML) can boost CX. Artificial Intelligence, CIO, Data Management, Generative AI, IT Leadership We’re now knocking the ball out the park when it comes to customer satisfaction.”

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What is digital transformation? A necessary disruption

CIO

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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Transformational Leadership – 4 Real-World Examples

Modus Create

There are two ways to talk about transformational leadership. . We can dive deep into the academic theory created by Bruce Avolio and Bernard Bass in 1991 and understand how it fits into the broader Full Range Leadership Model. . But first, let’s define transformational leadership. . What is Transformational Leadership?