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How To Master Market Segmentation

Crunchbase News

By Tracy Young In go-to-market organizations, segmentation underpins strategic decision-making, influencing how markets are approached, internal organization, product development and resource allocation. This lack of coordination drains resources and frustrates teams.

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Why generic marketing approaches don’t work on software developers

TechCrunch

“Most of the technical content published misses the mark with developers. I think we can all do a better job,” author and developer marketing expert Adam DuVander says. DuVander was recommended to us by Karl Hughes, the CEO of Draft.dev, which specializes in content production for developer-focused companies.

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One weird trick to accelerate your organization’s generative AI strategy

CIO

Bryan Kirschner, Vice President, Strategy at DataStax Ignoring the potential of generative AI to increase productivity is a surefire way to fall behind as an individual, a team, and an organization. But positioning yourself, your team, and your organization to get ahead requires some strategic thinking.

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How To Do Tech Recruitment Marketing Efficiently?

Hacker Earth Developers Blog

It has become a priority for recruiters and the HR team, but mainly, it has become a priority for job seekers. Also, good talent acquisition software provides a recruitment marketing platform for your recruiting team to efficiently source, attract, engage, and hire the best suitable candidates. What is tech recruitment?

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

Developers can be a tough crowd. They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in.

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TechCrunch+ roundup: 3 key hiring metrics, building SDR teams, insurtech investor survey

TechCrunch

The expense involved in recruiting, training and onboarding a new employee who turns out to be a poor fit could be equivalent to 50% of that person’s first-year salary. “Pipeline generation at early-stage companies is expensive and time consuming, often more so than the sales process itself.

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