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SoftBank leads $150M round for Firework’s shoppable video

TechCrunch

“We have big ambitions at Firework — to become the infrastructure on which the next-generation of the internet is built and run — and Softbank Investment Advisers supports that vision.”. Last year, Firework was working with some 600 companies, including Albertsons Companies, The Fresh Market and Omnicom Media Group.

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The Power of Video Marketing for MSPs: How to Create Engaging Videos That Drive Traffic and Conversions

Kaseya

Is your MSP leveraging the power of video marketing? The reason is simple: Video marketing allows you to reach a massive audience. If you’re like most internet users, it’s video. Around 82% of all consumer internet traffic is video. Think about your video from the viewer’s perspective.

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3 ways to step up your short-form video and TikTok growth strategy

TechCrunch

Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. There’s no denying the dramatic increase in video consumption across the globe. lighting, selfie-style, etc.) and any ending call-to-action.

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Epic Games to shut down Houseparty in October, including the video chat ‘Fortnite Mode’ feature

TechCrunch

Houseparty, the social video chat app acquired by Fortnite maker Epic Games for a reported $35 million back in 2019, is shutting down. Related to this move, Epic Games’ “ Fortnite Mode” feature , which leveraged Houseparty to bring video chat to Fortnite gamers, will also be discontinued.

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Indian social network Public App raises $41 million

TechCrunch

Public App, a location-based social network that connects individuals to people in their vicinity, has raised $41 million in a new round, just six months after securing $35 million as the hyper-local Indian startup looks to expand its presence in the world’s second-largest internet market.

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Virtual social network IMVU raises $35M from China’s NetEase and others

TechCrunch

The line between social networking and gaming is increasingly blurring , and internet incumbents are taking notice. NetEase, the second-largest gaming company in China (behind Tencent), is among a group of investors who just backed IMVU, an avatar-focused social network operating out of California.

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Daily grabs another $40M so developers can add video, audio features to any product

TechCrunch

We’ve all embraced video calls, whether it is with our work colleague or our physician, but for developers, it remains a challenge to build both real-time audio and video features into products. The most interesting trend we’re seeing is that new use cases for video and audio are showing up every week,” Hultman Kramer said.

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