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TipTip uses a hyperlocal strategy to help Southeast Asian creators monetize

TechCrunch

But many of them don’t have the social media clout to attract advertisers. TipTip wants to help them build up followers in their communities using an offline/online strategy, and monetize by selling content instead of relying on advertising algorithms. In our case, promoters help creators sell their digital content.”.

Strategy 239
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Twitter ‘acqui-hires’ the team from subscription news app, Brief

TechCrunch

As part of its current M&A strategy, the company is on the hunt for acquiring talent that will complement its existing teams and help to accelerate its product developments. Twitter’s acquisition strategy: Eat the public conversation. Brief’s mobile news app aims to tackle information overload and media bias.

Journal 363
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Maximizing Leadership Focus: Strategies for Success

CO2 Business Leadership

This section explores strategies that enable leaders to unlock their full potential through goal setting , establishing priorities, and achieving goal alignment. Whether it’s constant email notifications, social media, or interruptions from colleagues, leaders need to develop strategies to minimize their impact.

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Brand journalism 101: Tell a Better Story

Women on Business

If you want your company to succeed at brand journalism (aka corporate media gone social), you better know how to tell a good story. Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort “brand journalism” out of 2013 STAT.

Journal 97
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The unsung skill too many IT leaders shortchange

CIO

But full spectrum communication skills — that is, oral, written, and digital/social — are almost as essential, if not more so, when it comes to conveying the value of IT’s work and ensuring adoption of it. In many sectors communication strategies are considered and embraced. Technical skills, for sure. Integration?

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Meet ‘misinfosec’: Fighting fake news like it’s malware

The Parallax

But he found a compelling reason to dive into the fraught world of online journalism: He wanted to stop fake news. The University of Oxford’s Computational Propaganda Research Project published a report in July 2018 on social-media manipulation , which most disinformation campaigns rely on to spread various messages.

Malware 189
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AI in Media: Redefining Customer Experience with Immersive Stories

Trigent

AI plays an important role in enhancing the user experience across all the six segments of the Media and Entertainment (M&E) industry: Films & TV, social media, journalism, gaming, music, and sports. AI has a coveted place in social media and journalism too. Enhanced news reporting with robot journalists.

Media 105