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Breef raises $16M to match brands with marketing agencies

TechCrunch

Breef , a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by Greycroft with participation from BDMI, UTA.VC, Afterpay’s Touch Ventures and UC Berkeley’s The House Fund.

Marketing 209
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Taking advantage of Latin America’s market downturn

TechCrunch

By March 2019, we had launched SoftBank in Latin America with an initial commitment of $2 billion, which was worth more than the entire industry at the time. Great companies like Nubank, Inter, Gympass, Quinto Andar and several others were in their early innings at the time, but the market dislocation did not last long.

Marketing 238
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Getaround braves chilly public markets with SPAC combination

TechCrunch

The Exchange explores startups, markets and money. It was a venture capital darling, raising hundreds of millions of dollars while private, including a $200 million round in 2019 and another $140 million in 2020. Getaround braves chilly public markets with SPAC combination by Alex Wilhelm originally published on TechCrunch.

Marketing 220
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Pittsburgh’s AI expertise may give rise to an already growing startup market

TechCrunch

Emerging markets tend to go in and out of vogue. And while the data is not consistently trending up and to the right — there was a huge outlier deal (Uber Advanced Technologies) in 2019 that spiked the yearly investment total to $1.3 First, Austin was the next biggest thing, then Atlanta and, more recently, Miami.

Marketing 239
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Get Growth With Partner Integrations

Speaker: Mandy Howard, Product Manager, ServiceTitan

If you're strategic about your integrations, you can strengthen your ties to your target market. April 16, 2019 11:00 AM PDT, 2:00 PM EDT, 7:00 PM BST. One of the ways to do this is to move past your core product and introduce new business streams. How to find partners that will be a great fit for your product.

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VC Kerty Levy discusses the Northeast seed market

TechCrunch

In a session called “The State of the Northeast Seed Market,” Levy will bring you up-to-date on how the national economic picture is affecting VC investments and how that shapes funding trends from Washington, DC, right on up to New York and into the greater Boston area. Buy an early-bird founder ticket now and save $200.

Marketing 191
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Kenya’s AIfluence closes $1M for its AI-powered influencer marketing platform

TechCrunch

Influencer marketing is one of the fastest-growing and one of the most impactful media channels today. Marketers have now realized that their customers trust the recommendations of people they relate with. AIfluence is a two-year-old startup with an AI-driven influencer marketing approach to measuring these campaigns.

Marketing 244
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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

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Meet Your Goals with a Practical Product Strategy

Speaker: Nils Davis, Principal, NPD Associates

For example, if you want grow your revenue, your strategy may be to enter a new market - and you may decide to make your product stand out in that market by adding analytics. April 30, 2019 12:30 PM PDT, 3:30 PM EDT, 8:30 PM BST Join this webinar to learn how to: Articulate a strategy to help meet your product goals.