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SAP takes steps toward ‘green ledger’ for carbon accounting

CIO

SAP wants to give new meaning to the resources in enterprise resource planning, going beyond the boundaries of the enterprise and accounting for its impact on the whole planet. These estimates and averages just aren’t sufficient any longer,” he said. “SAP In Europe, those obligations are soon going to become a lot stricter.

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Here’s your reminder that Google is deleting inactive accounts tomorrow

TechCrunch

As Google ramps up its security measures, the company is deleting inactive accounts that haven’t been touched for two years as a way of protecting users from security threats, such as identity theft, unwanted spam and scams.

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X’s new control lets only verified accounts reply to a post

TechCrunch

X, formerly Twitter, has introduced a new control that limits replies to only verified accounts. The control is not restricted to paid accounts, though. Users who don’t pay for X Premium can also choose to not let non-verified users reply to their posts.

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Microsoft disrupts cybercrime operation selling fraudulent accounts to notorious hacking gang

TechCrunch

Microsoft says it has successfully dismantled the infrastructure of a cybercrime operation that sold access to fraudulent Outlook accounts to other hackers, including the notorious Scattered Spider gang.

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How Intent Data Helps Marketers Convert A-List Accounts

We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers

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Compassionate Accountability with Nate Regier

Let's Grow Leaders

Compassion and accountability are too often in tension – leaders feel they have to pick one or the other when in fact, practicing compassionate accountability can lead to a thriving organizational culture. Solely prioritizing accountability can create toxic work environments that drive away good talent.

Culture 177
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Multiple Mastodon Accounts

Martin Fowler

The usual Twitter convention is to follow the whole person, meaning one Twitter account for a person would tweet on many different subjects. In the Fediverse, however, that's not encouraged, so we'll see many people having multiple Mastodon (and other) accounts.s.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Without it, you can’t find and reach your target accounts. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.

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3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? From building an account universe to understanding to orchestrating sales and marketing alignment around touchpoint and messaging, there are a number of variables to consider before launching a program.

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4 AI Hacks to Make Sales Teams More Efficient

In this eBook, discover four AI assisted sales hacks and get your reps hitting their number: Clone ideal accounts. Simplify account-health management. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Stream the freshest data.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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The Data Intelligence Glossary for Recruiting and HR Professionals

As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. In today’s competitive marketplace, doing so is harder than ever.

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The Ultimate Guide to Sales Outreach

In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up! By the time you reach the end of our guide, you’ll be a sales outreach pro.