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Impact raises $150M at a $1.5B valuation as affiliate and other marketing partnerships come into their own

TechCrunch

And to underscore that, today a company that’s built a marketplace to help connect people and companies in that larger set of relationships is announcing a big round of funding. ” Impact has seen a big boom with the rise and increasing ubiquity of influencer marketing and spon-con. billion valuation.

Marketing 246
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Making Marketing More Effective with AI

O'Reilly Media - Ideas

Marketing teams have been using machine learning for more than a decade. In the early days of Big Data, it was common to hear people say that marketing was Data’s killer app. People have used tools ever since we lived in caves, and AI is just another tool that marketing and sales can use to become more productive.

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Four Ways Big Data is Impacting E-Commerce

CTOvision

The greater insight and understanding that may be obtained by collating and analyzing large blocks of data has the potential to be a real game changer, one that can allow ecommerce businesses to make smarter and more informed decisions. Here are four areas that big data impacts with ecommerce. Improved customer relationships.

Big Data 131
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Zartico secures $20M to help tourism offices promote local destinations

TechCrunch

Despite representing 10% of the world’s GDP, the tourism industry has been one of the last to embrace big data and analytics. These extractions can be used to help customers develop new travel products line and fine-tune their marketing campaigns, Dunn says. After all, it was just in August that the U.S. or to places.”

Tourism 240
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Data intelligence startup Near, with 1.6B anonymized user IDs, lists on Nasdaq via SPAC at a $1B market cap; raises $100M

TechCrunch

The IPO window has all but closed for technology companies in the wake of a massive downturn in the market, but an opening still remains for some, in the form of SPACs. Near — a data intelligence company that has amassed 1.6 At the time Near was reportedly aiming at a valuation of between $1 billion and $1.2

Marketing 220
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Samooha launches with tech that lets companies securely share data

TechCrunch

. “Data clean rooms” have been around for a while, pitched both by tech giants and startups as the ideal solution for sharing sensitive data across computing environments. million for its tech to help enterprises securely exchange and share big data troves. Just a few years ago, Harbr raised $38.5

Data 244
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3 Ways To Actually Make Big Data Work For Your Business

CTOvision

Big Data is a big business opportunity thanks to its transformative and disruptive nature. Every business, regardless of size, should understand the significant potential of big data if it has any goal of staying ahead of the competition in a world where the market is constantly changing. Brigg Patten.