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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

Marketing 234
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The truth about SDK integrations and their impact on developers

TechCrunch

However, there’s more beneath the surface that strengthens the grip these companies have on both app developers and publishers alike. In reality, software development kit (SDK) integrations are a critical component of why these monolith companies have such a prominent presence. The state of SDK adoption.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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BrainStation Launches Digital Marketing Diploma Program

BrainStation Technology

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

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Digital Marketing To Survive COVID-19

KitelyTech

This is one of the reasons why digital marketing is important for modern companies. . Companies that are not able to keep their physical stores running and profitable can find a way to survive through eCommerce and digital marketing alone. Here is your business’ guide on digital marketing for survival.

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Taipei-based Influenxio gets $2M from DCM Ventures for its “microinfluencer” marketing platform

TechCrunch

“Microinfluencers” are gaining clout among marketers. Influenxio plans to use its new funding for hiring and product development. Before launching Influenxio, Ko spent 15 years working in the digital marketing field, serving as an account manager at Yahoo!

Marketing 252
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5 Effective Ways to Maximize Your Digital Marketing ROI

Strategy Driven

In order to get the most out of your marketing budget, you need to constantly monitor the performance of your campaigns to ensure you maximize on ROI. Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Improve your digital marketing skills.