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The death of identity: Knowing your customer in the age of data privacy

TechCrunch

Ted Schlein is a general partner at Kleiner Perkins and a leading expert on cybersecurity and enterprise software. The United States needs a Department of Cybersecurity. Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points.

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SaaS leaders: Use customer insights to accelerate growth during a downturn

TechCrunch

Caroline Hogan Contributor Share on Twitter Caroline Hogan is senior director of vendor marketing at Gartner Digital Markets , where she helps software providers accelerate growth. Productivity improvements, outgrowing current technology and security concerns are the top reasons SMBs are purchasing software in 2023.

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Argentina’s Digital House raises over $50M to help solve LatAm’s tech talent shortage

TechCrunch

Emphasizing practice, Digital House offers courses — that range from six months to two years — teaching skills such as web and mobile development, data analytics, user experience design, digital marketing and product development. It also is planning some “strategic M&A,” according to Duboscq.

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Morgan Stanley Supercharged Its Customer Journey. Learn How at Adobe Summit 2024!

Perficient

Perficient’s Jay Jackson, director of Adobe Digital Marketing and CDP, will host a fireside chat with Joseph about the global financial services leader’s successful journey to consolidate and optimize the Adobe Experience Platform. Secure your spot now! You must register to attend.

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Daily Crunch: Samsung erases the Note, starts new page with Galaxy S22 Ultra phablet

TechCrunch

Cybersecurity investment runs hot as risks run rampant : In a digest of recent investing trends, our own Carly Page writes that “2021 may have been a rough year for cybersecurity, but it was a record-breaking year for security startups.” The more issues with security, the more demand for security products.

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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

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The truth about SDK integrations and their impact on developers

TechCrunch

Through a digital marketing lens, SDKs provide in-app analytics, insights on campaign testing, attribution information, location details, monetization capabilities and more. While there are many SDKs available in the market today, a few key factors contribute to Google and Facebook’s overall dominance.