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The art of selling: IT budget approval made easier

CIO

Because as a young CIO, I was struggling with obtaining budget approvals for a range of IT initiatives. A majority of CIOs I speak with dread the budget approval process and breathe a welcome sigh of relief when annual budgeting comes to an end. Why was I at this presentation, you ask?

Budget 240
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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

Or, they could use the funds to kick-start their 2022 marketing efforts. A new year is quickly approaching, which brings new resolutions — and new budgets. Help TechCrunch find the best growth marketers for startups. Here’s who we talked to: Cam Sinclair , director/marketeer, Ammo. Events, PR: $5,000.

Budget 240
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Why Tomago Aluminium reversed course on its cloud journey

CIO

With the cloud market maturing significantly, the company could now look at what it had and compare it to other solutions out there. This is especially true for an industrial facility where the IT budget constantly competes with the budget for the machines and vehicles used for product production.

Course 270
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6 tips for making the most of a tight IT budget

CIO

IT leaders seeking to drive enterprise growth through technology investments are often saddled with budgets that make their tasks of increasing the top and bottom lines challenging. Despite an estimated increase to IT budgets of 5.1% The year 2023 seems to be no different.

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7 cloud market trends and how they will impact IT

CIO

The cloud market has been a picture of maturity of late. The pecking order for cloud infrastructure has been relatively stable, with AWS at around 33% market share, Microsoft Azure second at 22%, and Google Cloud a distant third at 11%. Here are the top cloud market trends and how they are impacting CIO’s cloud strategies.

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Pivoting your startup in a bear market: Become undeniably fundable

TechCrunch

As a founder, it’s easy to say, “Of course, we’ll pivot!” Customer acquisition cost (CAC): The amount of money you need to spend on sales and marketing to acquire one customer. Scrutinize your budget and shrink it to essentials. As a founder, you must dive deep into every department’s budget — don’t leave it to others.

Marketing 240
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A pivot, in this market?

TechCrunch

Of course: It’s already Disrupt season. Reminder that there’s a ticket for every budget and role. See you on the other side – and hope you stay reading along, N A pivot, in this market‽ by Natasha Mascarenhas originally published on TechCrunch Image Credits: Getty Images Etc., It’s been fun.

Marketing 258