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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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Digital Marketing for an Enterprise IT business

Zensar

For B2C companies with relatively small purchase cycles, digital marketing can often help reap quick rewards. Challenge associated: Longer purchase cycles and multiple touchpoints with prospects evolving over the longer run, managing the digital journey becomes complex and challenging. Pipeline driven digital marketing.

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Yat thinks emoji ‘identities’ can be a thing, and it has $20M in sales to back it up

TechCrunch

I learned about Yat in April, when a friend sent our group chat a link to a story about how the key emoji sold as an “internet identity” for $425,000. Like any URL on the internet, Yats can redirect to another website, or they can function like a more eye-catching Linktree. “I hate the universe,” she texted.

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Chilean proptech startup Houm raises $35M Series A to expand across LatAm

TechCrunch

Houm also invests in digital marketing, in an effort to provide greater visibility and access to customers. As potential tenants make offers, Houm performs a background check on the candidates and presents the options to the owners. After that, the company creates a digital contract to all parties involved.

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Online university Nexford will use $8M to plug affordability and relevance gaps in education

TechCrunch

As the traditional university experience hasn’t changed in many years, edtechs like Nexford are pioneering a paradigm shift in higher education that puts learners first, giving them the skills to succeed in the present and future. . The West African country is the only market where the U.S.-based

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How to Find a Balance Between SEO and Web Design?

The Crazy Programmer

High-quality text content, relevant keywords, competent internal linking, and backlinks from authoritative sites – all this helps to promote Internet resources. An important part of the SEO optimization process is gathering backlinks on other Internet resources. Good design attracts Internet users and increases their trust in the site.

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Forget Digital Marketing & Go Old School

Strategy Driven

With more and more white noise filling the internet on an hourly basis, it is becoming increasingly hard for companies to get their voices heard.There is just so much competition online, and no direct consumer competition, just competition to get seen, to even be stumbled across. Photo courtesy of Pexels. Get On The Road. All rights reserved.