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Nonprofit Marketing Technology Benchmarks 2022-2023

TechSoup

Between June and September of 2022, TechSoup, in partnership with the digital marketing and technology agency Tapp Network, built the Nonprofit Digital Marketing Benchmark Survey. We compared the findings to those gathered in the 2020-2021 Nonprofit Digital Marketing Benchmark Survey and Report.

Nonprofit 112
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Personalize to Master your Digital Marketing Strategy – Perficient Featured in CMSWire.com

Perficient

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for success. It’s not just a guide—it’s a roadmap to unlocking the full potential of personalization in your digital marketing endeavors. One of the most effective strategies in today’s landscape is personalization.

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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

Marketing 234
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Exploring Healthcare Trends in Sitecore and Digital Marketing

Perficient

You can watch the whole discussion here: The rest of this article was generated by AI based on the discussion in the Video The Journey to Healthcare Excellence with Sitecore The healthcare industry stands at the forefront of technological transformation, aiming to deliver personalized, efficient, and comprehensive care to patients.

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Marketing automation startup Retail Rocket nabs $24M for expansion

TechCrunch

“The digital marketing world is growing very fast and the demand for highly-skilled professionals is constantly increasing,” CEO Khlebinsky said. “The complexity of digital marketing tools is booming too — just several years ago we couldn’t imagine the technologies we use today.”

Retail 246
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Behavioral marketing platform Wunderkind nabs $76M

TechCrunch

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. Indeed, the case against behavioral marketing is stacking up.

Marketing 197