Strategy Driven

AUGUST 4, 2021

In order to get the most out of your marketing budget, you need to constantly monitor the performance of your campaigns to ensure you maximize on ROI. Here are five effective ways to maximize your digital marketing ROI. Set measurable goals for your marketing campaign. Improve your digital marketing skills.

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CIO

FEBRUARY 27, 2023

That blog quickly grew into Blacks in Technology (BIT) Foundation , a global organization working to “stomp the divide” in the tech industry. BIT and OneTen , a network for Black talent and employers, partnered with Udacity to offer a scholarship program for business analytics, digital marketing, and front-end web development.

Technology 264

Technology Conference Programming Course 264

Capgemini

JANUARY 19, 2022

The best way to do this is to bring together people, processes, and marketing technology across your organization, removing obstacles to create what we at Capgemini call the Frictionless Enterprise. Based on this understanding, we see marketing as an ecosystem. But of course, it’s not really about these numbers.

Digital Marketing 52

Digital Marketing Marketing Case Study Film 52

CIO

AUGUST 9, 2023

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

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Technical Review Software Review Artificial Inteligence Survey 344

CIO

NOVEMBER 14, 2022

The concept of DSS grew out of research conducted at the Carnegie Institute of Technology in the 1950s and 1960s, but really took root in the enterprise in the 1980s in the form of executive information systems (EIS), group decision support systems (GDSS), and organizational decision support systems (ODSS). Crop planning. Clinical DSS.

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TechCrunch

SEPTEMBER 8, 2022

-based online university platform Nexford University has raised $8 million in a Series A round co-led by New Markets Venture Partners and Learn Capital, two prominent edtech venture capital firms in the U.S. New Markets Venture Partners general partner Jason Palmer and Learn Capital managing partner Greg Mauro will join Nexford’s board. .

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Education Technical Review Business Analytics Programming 233

TechCrunch

AUGUST 9, 2022

Convertedin , an Egyptian startup that operates a marketing operating system for e-commerce brands, has raised $3 million in a seed round led by Saudi Arabia-headquartered Merak Capital. This was the main idea at this time as we saw a huge problem where there was no analytics platform for the offline store or a retargeting mechanism.”.

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SMB Digital Marketing Automotive Media 262

Perficient

FEBRUARY 28, 2024

Adobe Summit 2024 is right around the corner, and we’re excited to sit down with the executive director of marketing applications at Morgan Stanley Dorothy Joseph on March 27 at 11:30 A.M PST at The Grand Lux Café in The Palazzo.

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Digital Marketing Analytics Marketing Industry 109

TechCrunch

MARCH 25, 2021

Emphasizing practice, Digital House offers courses — that range from six months to two years — teaching skills such as web and mobile development, data analytics, user experience design, digital marketing and product development. It also is planning some “strategic M&A,” according to Duboscq.

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Digital Marketing Course Software Development Training 226

Perficient

MAY 17, 2023

Google Analytics is one of the most powerful tools available for businesses to track and analyze their website traffic. With the release of Google Analytics 4 (GA4), Google has introduced a new and improved version of the platform, including a range of new features and benefits. Why Migrate to Google Analytics 4?

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Perficient

JULY 5, 2023

Salesforce Marketing Cloud (SFMC) enables you to deliver relevant, personalized journeys across channels and devices, enabling your marketing team to deliver the right messages to your customers at the right time. Please note, Data Cloud currently only supports Marketing Cloud Enterprise 2.0

Marketing 52

Marketing Cloud Digital Marketing Systems Review 52

CIO

JULY 26, 2023

As for Keller Williams, Chief Technology and Digital Officer Chris Cox sees the cloud as an engine for innovation. “We Re/Max’s data chief says he approaches data management in several ways, from streaming MLS data through big data technologies stored in Snowflake, to storing data in relational database data stores. “We

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TechCrunch

SEPTEMBER 29, 2021

Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points. This enabled the creation of data profiles, which have been leveraged to deliver personalized experiences that resonate through relevance and context.

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TechCrunch

SEPTEMBER 13, 2022

Debarshi Chaudhuri, co-founder of Maverick, told TechCrunch that companies like Bonjoro, Vidyard and Tavus have developed video technology in this space and are considered competitors. The market for personalized marketing was likely to grow 40% more in revenue for those who use it versus those who didn’t, according to a 2021 McKinsey report.

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TechCrunch

APRIL 6, 2021

For Lindsay Tjepkema — who has been entrenched in the world of B2B marketing for more than 15 years — the opportunity was massive. So in 2019, she founded Casted , an audio and video podcast product aimed at B2B marketers. For starters, Casted’s SaaS platform gives marketing teams a way to publish content.

B2B 206

B2B Marketing Video Analytics 206

TechCrunch

JUNE 8, 2022

The e-commerce market is on track to pass $ 5.5 But the gap in the market that Juni identified and built to fill is that the needs of e-commerce SMBs, and those doing business online in general, are unique among them. “However marketing is an important function in all e-commerce companies.”

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Banking Fintech Advertising Retail 223

Strategy Driven

MAY 27, 2023

An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.

Marketing 41

Marketing Advertising Trends Programming 41

Capgemini

DECEMBER 30, 2022

AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions Neerav Vyas 30 Dec 2022. The changing privacy and marketing technology landscape continues to create more uncertainty in measuring marketing ROI. Dio Favatas.

Advertising 52

Advertising AWS Innovation Marketing 52

Strategy Driven

NOVEMBER 18, 2020

Tracking and reacting to trends is essential to success as you market your business. Below, I’ll take you through three tactics to leverage analytics in your marketing strategy. Technology continues to cause a proliferation of devices capable of supporting web browsing. Use Marketing Automation.

Analytics 26

Analytics Marketing Internet Strategy 26

Xebia

NOVEMBER 11, 2022

GoDataFest features a multitude of sessions focused on various data technologies and platforms. said Jelle Portegies, digital marketer for Xebia. You have data engineers, data scientists, people who are more focused on analytics, and so on. What is GoDataFest? What is the Google Cloud Data Platform Workshop?

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Google Cloud Cloud Data Data Engineering 130

TechCrunch

DECEMBER 14, 2021

“We are primarily focused on expanding across Africa in 2022 and in other emerging markets globally,” Wowzi co-founder and CEO, Brian Mogeni, told TechCrunch. “We We are also adding new product capabilities and features, as we continue to develop our technology and provide additional value to our communities,” he said.

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Media Social Internet Authentication 250

Perficient

MARCH 21, 2024

As Adobe continues to expand its footprint across all of Marketing Technology, Garett Meznarich (Director of Digital Marketing) and I (Technical Architect, Marketing Automation Team) thought it would be helpful to give you a Marketing Operations perspective on what sessions we are excited about this year.

B2B 52

B2B ChatGPT Case Study Digital Marketing 52

N2Growth Blog

JANUARY 11, 2024

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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Innovation Sustainability Marketing Strategy 94

Modern CTO

APRIL 18, 2024

For booking inquiries, email booking@proseriesmedia.com About Rajeev Rajan Frank is Chief Technology Officer for Impact Networking. He is responsible for establishing the company’s future technology vision and strategic direction, while building and implementing platforms to support customers, employees, and partners. Let us know here.

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Network Company Culture Digital Marketing 62

TechCrunch

SEPTEMBER 22, 2021

“It also means going beyond the livestreaming space and bringing our proprietary audience experience-driven technology to YouTube videos where we are creating some industry firsts.” 10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021. . million people.

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Video Games Marketing Digital Marketing 246

Cloudera

AUGUST 25, 2020

Richard Harmon, Managing Director of Financial Services at Cloudera, to find out more about how the industry is adopting new technology. Thank you for joining us for part two of our discussion around data, analytics and machine learning within the Financial Service Sector Dr. Harmon. To capture the importance of sequencing of events.

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Technical Review Technology Machine Learning Artificial Inteligence 71

TechCrunch

NOVEMBER 4, 2021

Much of our days are built around digital experiences, and companies are increasingly looking for ways to unlock conversion and optimize fraud screening. Today, a startup that has built a real-time behavioral analytics tool is announcing funding as it sees demand for its services increase. Neuro-ID’s human analytics dashboard.

Analytics 218

Analytics Fintech Banking Insurance 218

Perficient

JUNE 13, 2023

This is great news for data protection, but what does it mean for digital marketers? In this series, we’ll discuss the impact a cookieless world will have on our digital landscape and the steps you can start taking now to navigate it successfully. A direct impact on visitor analytics.

Advertising 52

Advertising Analytics Digital Marketing Marketing 52

Perficient

MARCH 22, 2023

We at Perficient look for opportunities to improve our customer’s experiences and solve technological problems with innovation and bleeding-edge technologies. One thing that we have heard time and time again from our content authors and marketers is that the content creation and creative writing process takes time.

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OTS Solutions

MAY 2, 2023

In this blog, we will be discussing what the Digital Transformation process is in business and how Digital Transformation technologies can impact your business growth. Let us understand what Digital Transformation services mean to your business. Let us understand what Digital Transformation services mean to your business.

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BrainStation Technology

JUNE 1, 2022

Leading provider of technology skills courses and bootcamps more than triples campus space in New York’s SoHo neighborhood, with plans to accelerate 2022 hiring. Job growth in the technology sector is outpacing the rest of the US economy by three to one, with nearly 800,000 open roles unfilled. Digital Marketing Course.

Course 52

Course Digital Marketing Software Engineering Training 52

Perficient

MARCH 20, 2023

In my mind’s eye I still see experimentation as shiny and exciting technology. I’ll blame this on the finesse of leading software providers, who have adeptly added sophisticated testing and personalization capabilities over the years, right in line with the mounting complexity faced by digital marketers.

KPI 64

KPI Testing Marketing Digital Marketing 64

Trigent

SEPTEMBER 30, 2023

AI and automation technologies are rapidly transforming across various industries, especially in the IT sector. Integrating AI with big analytics will enable organizations to make data-driven decisions accurately and efficiently. Must Read : How Predictive Analytics Can Solve Employee Attrition Challenges?

Artificial Inteligence 52

Artificial Inteligence Technical Review Artificial Intelligence Trends 52

TechCrunch

FEBRUARY 9, 2022

Why these Udemy execs left to build a better Udemy : Our in-house edtech expert Natasha Mascarenhas has a great story up concerning Modal, a startup built by former denizens of a leading educational technology player. “When a company has this much financial clout, it can pretty much push its way into any market,” writes Ron.

Hardware 227

Hardware Cloud Games Report 227

Exadel

SEPTEMBER 14, 2021

Exadel today announced it has acquired Coppei , a Seattle-based digital business strategy and technology consultancy serving global Fortune 500 clients. We find that many large organizations need the strategic direction that consulting offers along with the execution of building digital technologies to drive their mission forward.

Software Engineering 91

Software Engineering Artificial Intelligence Artificial Inteligence Digital Marketing 91

Strategy Driven

JUNE 19, 2023

In today’s competitive business landscape, digital marketing plays a crucial role in the success of any company. One such vital aspect is the utilization of a Performance Marketing Management (PMM) agency. Embrace Evolving Technologies In the digital marketing realm, technology evolves rapidly.

Strategy 40

Strategy Artificial Inteligence Digital Marketing Education 40

TechCrunch

JULY 12, 2021

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. 5 companies doing growth marketing right. Help TechCrunch find the best growth marketers for startups. Mark Spera. Contributor. Share on Twitter.

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