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The biggest enterprise technology M&A deals of the year

CIO

trillion in 2021, according to financial market data provider Refinitiv. Technology and telecommunications deals accounted for more than one-fifth of that, according to Shearman & Sterling. Infosys buys oddity for digital marketing capabilities. Celonis buys Process Analytics Factory. trillion in 2020 to $5.16

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3 Reasons Healthcare Organizations Should be Using Adobe Customer Journey Analytics

Perficient

Despite an increased level of regulation, HCOs need access to analytics information to make informed business decisions. M any analytics platforms record basic unauthenticated traffic engagement such as “ 1,000 visitors came to the website on a given day”. In reality , most HCOs need a ctionable i nsights from their analytics package.

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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

Perficient

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Learn more about what’s top of mind for experts in Content, Audience Insights, SEO, Paid Media and Digital Marketing Strategy below.

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How Blacks in Technology Foundation is ‘stomping the divide’

CIO

That blog quickly grew into Blacks in Technology (BIT) Foundation , a global organization working to “stomp the divide” in the tech industry. BIT and OneTen , a network for Black talent and employers, partnered with Udacity to offer a scholarship program for business analytics, digital marketing, and front-end web development.

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BrainStation Launches Digital Marketing Diploma Program

BrainStation Technology

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

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Tech at Work: How the End of Cookies Will Transform Digital Marketing

Harvard Business Review

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

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SaaS leaders: Use customer insights to accelerate growth during a downturn

TechCrunch

Caroline Hogan Contributor Share on Twitter Caroline Hogan is senior director of vendor marketing at Gartner Digital Markets , where she helps software providers accelerate growth. But businesses are changing where, how and why they invest in technology.