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Bielefeld survey highlights an emerging B2B, crypto, deep tech ecosystem

TechCrunch

Welcome to the city survey of Bielefeld, Germany, part of our ongoing survey into European cities. Our survey respondents pointed out that the region is strong in sectors such as B2B because of the many old-school B2B companies in the manufacturing area. ” We surveyed: Jonathan Maycock , co-founder and CEO, margin.

B2B 251
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Create a social media punch list for cryptocurrency marketing

TechCrunch

What’s interesting, however, is you probably haven’t seen many of these ads popping up on social media at all, a testament to the long-running contention between crypto marketers and platforms like Twitter or Facebook. Kris Ruby, CEO of Ruby Media Group. These include crypto tax services, events, blockchain news and wallets.

Media 219
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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. “For a $75,000 allocation of a budget like this, we’d really focus our efforts on digital performance-based media,” said Ellen Kim, VP of creative at MarketerHire.

Budget 228
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TechCrunch+ roundup: Vanity metric dangers, planning for failure, Black founders survey

TechCrunch

Blogs are a great example: Because they’re a cheap way to drive SEO, companies crank them out, then use KPIs like time on site, pages per session and social media likes to demonstrate how successful they’ve been. “The truth is: vanity metrics don’t measure how engaged potential customers are, ” writes Christopher P.

Metrics 203
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The TechCrunch Survey of Dutch tech hubs: Calling Delft, Eindhoven, Rotterdam, Utrecht

TechCrunch

TechCrunch is embarking on a major new project to survey European founders and investors in cities outside the larger European capitals. If you are a tech startup founder or investor in one of these cities please fill out the survey form here. In the first wave of surveys , the cities we wrote about were largely capitals.

Survey 239
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Technology’s role in social sustainability

CIO

And according to a survey from NTT, a majority of senior executives recognize this and are actively working to harness digital technology and innovation to support their social sustainability initiatives. Technology has a critical role to play in any organization’s social sustainability strategy. That number is set to grow.

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Extra Crunch roundup: Edtech VC survey, 5 founder mistakes, fintech liquidity, more

TechCrunch

For our latest investor survey, Natasha Mascarenhas polled 13 edtech VCs to learn more about how “employer-led up-skilling and a renewed interest in self-improvement” is expanding the sector’s TAM. 10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021.

Fintech 267