Demand Curve: How to get social proof that grows your startup
TechCrunch
SEPTEMBER 17, 2021
Surprisingly, we’ve actually seen negative reviews help improve conversion rates. The most effective way to generate social proof for SaaS products is through positive reviews from trusted sources. For B2B SaaS, it will be through positive ratings on review sites like G2 or Capterra. Testimonials. Influencers.
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