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TechCrunch+ roundup: Headcount data study, SaaS sales mistakes, financial close strategies

TechCrunch

How to solve the financial close dilemma: 3 strategies that never fail. In a TC+ post, she shares three strategies for digitizing this process, along with suggestions for sub-metrics to track that will give you an accurate snapshot of your financial health. What are the pros and cons of each? Courageous Colombian.

Study 238
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8 data strategy mistakes to avoid

CIO

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. Unfortunately, the road to data strategy success is fraught with challenges, so CIOs and other technology leaders need to plan and execute carefully. Here are some data strategy mistakes IT leaders would be wise to avoid.

Strategy 339
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Technology Strategy for Emerging Technologies and Markets

Martin Fowler

Sarah Taraporewalla completes her study of building a technology strategy that's integrated with strategic business interests. This final strategic direction considers the ever-changing future , suggesting lines of inquiry to consider the impact of new technologies, market trends, and broader social-political changes.

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CIOs sharpen cloud cost strategies — just as gen AI spikes loom

CIO

To be sure, enterprise cloud budgets continue to increase, with IT decision-makers reporting that 31% of their overall technology budget will go toward cloud computing and two-thirds expecting their cloud budget to increase in the next 12 months, according to the Foundry Cloud Computing Study 2023. 1 barrier to moving forward in the cloud.

Strategy 351
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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

As PMs, we all know the importance of building a successful product-led growth strategy. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market? But what else do they have in common?

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How to implement a video SEO strategy

TechCrunch

However, winning SEO strategies today demand more than just good textual content. A video SEO strategy is no longer optional to driving growth — it’s absolutely necessary. How do you nail down a comprehensive strategy that will impress your boss and get results beyond your client’s expectations?

Video 241
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Safeguarding your digital ecosystem: effective strategies to detect and mitigate API abuse

CIO

Gartner studies indicate that by 2025, half of all data theft will be attributed to unsecured APIs. This article explores effective strategies that empower organizations to safeguard their systems and valuable data. This article explores effective strategies that empower organizations to safeguard their systems and valuable data.

Strategy 246
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Reimagined: Building Products with Generative AI

“Reimagined: Building Products with Generative AI” is an extensive guide for integrating generative AI into product strategy and careers featuring over 150 real-world examples, 30 case studies, and 20+ frameworks, and endorsed by over 20 leading AI and product executives, inventors, entrepreneurs, and researchers.

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Success Story: Swiss Insurtech Company Hires a Remote CTO from Ukraine

While some businesses choose the strategy of improving their HR brand, extending the number of employees' perks and increasing the hiring budgets, other companies decide not to fight for the resources in the red ocean and open for themselves the alternative of hiring dedicated resources overseas.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue. This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy.

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Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?". Innovation and Leadership go hand in hand.

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Are You Ready For Predictive Analytics?

Speaker: Anita Lauper Wood, Product Strategist

There are risks that need to be consciously addressed, and successful implementation requires the right strategy. Join Anita Lauper Wood, Product Strategist, for a valuable session for product and technology leaders who want to learn: Case studies showing value derived from predictive analytics.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

Lean A3, PDSA (Plan-Do-Study-Act) and the Build-Measure-Learn or Think-Make-Check loop (to name a few loops) are all learning models informed by the notion that experimentation is the fastest (and most proven) route to product-market fit and achieving sustainable organic growth.