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Draft.dev CEO Karl Hughes on the importance of using experts in developer marketing

TechCrunch

Developers can be a tough crowd. They typically hate being marketed to and are often short on time, which sets a particularly high bar for any content marketing aimed at them. Coming up with relevant content that developers find interesting takes specific know-how, and this is where Draft.dev comes in.

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How African startups raised investments in 2020

TechCrunch

With other outlets like media publications WeeTracker and Disrupt Africa disclosing different results for the African venture capital market, we compared and contrasted their results last year. It was expected that these figures would increase in 2020. For 2020, the number dropped to $1.43 billion and $1.8 Behind the numbers.

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Better.com’s public market debut was Miserable.com

TechCrunch

Better.com finally went public The biggest fintech news of the week centered around Better.com’s no good, very bad public market debut. But I’m not sure anyone expected it to be hovering at a share price that gave Better.com a market cap of just $19.14 To sum it up, digital mortgage lender Better.com made its public debut on August 24.

Marketing 227
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Who markets marketing? This duo started a VC firm to scale what ‘founders are starving for’

TechCrunch

Emily Kramer is well known in the marketing world, both for her professional expertise and her voice. The entrepreneur was Carta’s former VP of marketing and made headlines in 2020 when she filed a lawsuit that accused the company of gender discrimination, retaliation, wrongful termination and of violating the California Equal Pay Act.

Marketing 188
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The Retailer’s Playbook for Customer Acquisition

The economic disruption of 2020 has left retailers facing a host of barriers to growth. We developed this guide to help retailers build a data-centric acquisition program that lowers their acquisition costs, eliminates wasteful spending, attracts high-value customers and provides a competitive advantage in a tight market.

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Behavioral marketing platform Wunderkind nabs $76M

TechCrunch

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. Indeed, the case against behavioral marketing is stacking up.

Marketing 197
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State of the coding bootcamp market report 2020

Hacker Earth Developers Blog

In February 2020, Career Karma published a report on the state of the coding bootcamp market, which revealed a few interesting key findings. Market size . In 2019, a total of 33,959 students attended one of the 105 coding bootcamps studied in this market analysis, representing a 4.38% growth since 2018. 16 bootcamps).

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The Product Dev Conundrum: To Build or Buy in a Digital World?

Speaker: Mark Ridley, Owner and Founder, Ridley Industries

In most cases, actually building software should be the last avenue that companies explore to deliver great products, as software engineering, data science and product development are complex, uncertain and hard to manage. March 11, 2020 11AM PST, 2PM EST, 7PM GMT.