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5 hot IT budget investments — and 2 going cold

CIO

The economy may be looking uncertain, but technology continues to drive the business and CIOs are investing big in 2023. At the same time, they are defunding technologies that no longer contribute to business strategy or growth. The company is embedding AI into each level of the tech stack it sells to customers, he says. “We

Budget 363
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ST Engineering showcases applications of new technologies to stay ahead of disruption

CIO

The advent of new technologies has accelerated the rate of innovation and disrupted the business landscape as we know it. As the pace of innovation speeds up, tomorrow’s front runners are those who readily embrace disruptive technologies to spearhead new business models and capture new avenues of growth.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. ” Khoury has a colorful background.

Marketing 234
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10 highest-paying IT jobs

CIO

The past year was rough for the tech industry, with several companies reporting layoffs and the looming threat of a recession. But despite the bumpy year, demand for technology skills remains strong, with the US tech unemployment rate dropping to 1.5% as of January. Average salary : US$155,934 Increase from 2021 : n/a 3.

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Marketing When Budgets Are Down

Harvard Business Review

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Budget 77
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Lavender lands $13.2M for its AI-powered email marketing engine

TechCrunch

Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. “In today’s climate, teams have to do more with less.

Marketing 247
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4 hidden risks of your enterprise cloud strategy

CIO

And those massive platforms sharply limit how far they will allow one enterprise’s IT due diligence to go. When performing whatever minimal due diligence the cloud platform permits — SOC reports, GDPR compliance, PCI ROC, etc. The enterprise IT “pushback is that they do not trust the cloud automation and technology.