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5 hot IT budget investments — and 2 going cold

CIO

This includes spending on strengthening cybersecurity (35%), improving customer service (32%) and improving data analytics for real-time business intelligence and customer insight (30%). There are indications the voice market is slowing. The unified communications market’s meager 1.6% IDC is forecasting a 5.1%

Budget 363
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Marketing When Budgets Are Down

Harvard Business Review

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term.

Budget 98
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6 tips for making the most of a tight IT budget

CIO

IT leaders seeking to drive enterprise growth through technology investments are often saddled with budgets that make their tasks of increasing the top and bottom lines challenging. Despite an estimated increase to IT budgets of 5.1% Bob Cournoyer, senior director of data strategy, BI, and analytics at Richmond, Va.-based

Budget 345
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Survey: Marketers embrace AI at expense of metaverse investments

CIO

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Survey 246
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Starburst acquires data lake analytics accelerator Varada to challenge Snowflake

TechCrunch

Starburst , the well-funded data warehouse analytics service and data query engine based on the open-source Trino project, today announced that it has acquired Varada , a Tel Aviv-based startup that focuses on data lake analytics. Data virtualization service Varada raises $12M.

Analytics 218
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Contentsquare closes a mammoth $600M round as customers clamor for digital analytics

TechCrunch

He says the new cash will be put toward R&D efforts, geographic and market growth, and launching as many as three new products within the next 12 to 18 months. Contentsquare remains focused on its original bread and butter, which is to say web and app analytics. In the U.S.

Analytics 235
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Lavender lands $13.2M for its AI-powered email marketing engine

TechCrunch

Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. The email tools provide research material (e.g. Lavender lands $13.2M

Marketing 247