Remove Analytics Remove Digital Marketing Remove Innovation Remove Media
article thumbnail

Black Swan analyzes social media to predict which products will be successful

TechCrunch

The pressure is on businesses to place their bets on the right innovations, then. Black Swan taps into data from conversations on social media and analyzes the data to map “growth opportunities” for companies, attempting to identify trend signals more accurately than traditional market research approaches.

Social 219
article thumbnail

BrainStation Launches Digital Marketing Diploma Program

BrainStation Technology

We’re very happy to announce that we are now accepting applications for BrainStation’s new Digital Marketing Diploma Program ! Designed to transform skill sets and prepare individuals for careers in digital marketing, the 12-week Digital Marketing Diploma Program is available at BrainStation’s state-of-the-art campuses. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

. “Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background. Yelp) and then automatically responds to those reviews.

Marketing 234
article thumbnail

Tech at Work: How the End of Cookies Will Transform Digital Marketing

Harvard Business Review

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

article thumbnail

Natalie Wright Innovates and Excels at Perficient

Perficient

Natalie shared how she feels supported by the team and culture at Perficient, and how she innovates within and outside of her role on the email marketing team. I was on the Partner Marketing team aligned to our Microsoft, AWS, and Twilio partnerships. Mistakes are bound to happen, but innovation often stems from mistakes.

article thumbnail

Digital marketing operations – where everybody knows your name

Capgemini

Our approach supports marketing professionals in managing their marketing ecosystems to realize additional benefits in cost and customer engagement, brand value enhancement, and revenue extension. With a smart, information-led marketing hub, organizations can make sure that’s what happens. Subscribe to Innovation Nation.

article thumbnail

AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions

Capgemini

AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions Neerav Vyas 30 Dec 2022. The changing privacy and marketing technology landscape continues to create more uncertainty in measuring marketing ROI. Head of Customer First, Co-Chief Innovation Officer, Insights & Data, Global.