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Survey: Marketers embrace AI at expense of metaverse investments

CIO

A report from Sitecore based on its AI & Composable Marketing Software Survey found that nearly 4 in 5 (78%) marketers believe that GAI will be instrumental in achieving the ideal customer experience (CX) not only through greater personalization but also through GAI’s ability to mine deep insights into individual customer needs and wants.

Survey 244
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Enterprises aren’t using data to make business decisions: Salesforce survey

CIO

Enterprises worldwide are not tapping the potential of their data when making critical business decisions and navigating uncertain macroeconomic conditions, according to a Salesforce survey. Just 21% of the survey respondents said they are using data to make decisions about their company’s diversity goals. Data Management

Survey 258
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Business intelligence and analytics firm Pyramid Analytics raises $100M

TechCrunch

Pervasive BI remains elusive, but statistics on the category reveal that about a third of employees use BI tools for analytics to inform strategy. The big data and business analytics market could be worth $684 billion by 2030, according to Valuates Reports, if such outrageously high estimates are to be believed.

Analytics 215
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Technology’s role in social sustainability

CIO

And according to a survey from NTT, a majority of senior executives recognize this and are actively working to harness digital technology and innovation to support their social sustainability initiatives. Technology has a critical role to play in any organization’s social sustainability strategy. That number is set to grow.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics. But today, dashboards and visualizations have become table stakes.

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Contentsquare closes a mammoth $600M round as customers clamor for digital analytics

TechCrunch

The same survey found that over four-fifths of companies — 82% — were prevented from pursuing digital transformation projects due to the staffing, resources and expertise required. Contentsquare remains focused on its original bread and butter, which is to say web and app analytics. In some cases, it cost them dearly. In the U.S.

Analytics 235
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TechCrunch+ roundup: Cash management basics, proptech investor survey, visa interview prep

TechCrunch

If you’re interested, please don’t contact me — you can find more information about this role and submit an application via LinkedIn. Strategic warfare: How to hire and retain top analytics talent. ” Strategic warfare: How to hire and retain top analytics talent. Walter Thompson. Editorial Manager, TechCrunch+.

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