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Enterprises aren’t using data to make business decisions: Salesforce survey

CIO

Enterprises worldwide are not tapping the potential of their data when making critical business decisions and navigating uncertain macroeconomic conditions, according to a Salesforce survey. Just 21% of the survey respondents said they are using data to make decisions about their company’s diversity goals.

Survey 261
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6 strategic imperatives for your next data strategy

CIO

According to the MIT Technology Review Insights Survey, an enterprise data strategy supports vital business objectives including expanding sales, improving operational efficiency, and reducing time to market. The problem is today, just 13% of organizations excel at delivering on their data strategy.

Strategy 262
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Business intelligence and analytics firm Pyramid Analytics raises $100M

TechCrunch

Pervasive BI remains elusive, but statistics on the category reveal that about a third of employees use BI tools for analytics to inform strategy. The big data and business analytics market could be worth $684 billion by 2030, according to Valuates Reports, if such outrageously high estimates are to be believed.

Analytics 215
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Technology’s role in social sustainability

CIO

Technology has a critical role to play in any organization’s social sustainability strategy. And according to a survey from NTT, a majority of senior executives recognize this and are actively working to harness digital technology and innovation to support their social sustainability initiatives. That number is set to grow.

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Differentiate Your Product With Unstructured Data Analytic Capabilities

Computing surveyed 150 individuals representing companies from a wide variety of industries that are actively involved in using, testing, evaluating, or procuring data analytics tools at their organization. Download now to learn: The state of data analytics in end-user organizations.

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Why data leaders struggle to produce strategic results

CIO

Chief data and analytics officers (CDAOs) are poised to be of increasing strategic importance to their organizations, but many are struggling to make headway, according to data presented last week by Gartner at the Gartner Data & Analytics Summit 2023. Organizations are still investing in data and analytics functions.

Data 355
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TechCrunch+ roundup: Vanity metric dangers, planning for failure, Black founders survey

TechCrunch

Few startups launch with a coherent content strategy. ” Creating a consistent brand strategy isn’t a major investment and creating a shared style guide for marketing, design and sales generates positive ROI. “Don’t confuse fluffy numbers and vanity metrics with your go-to-market strategy.”

Metrics 203
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Embedded BI and Analytics: Best Practices to Monetize Your Data

Speaker: Azmat Tanauli, Senior Director of Product Strategy at Birst

In a recent Economist survey of 476 senior executives worldwide, 60% are already generating revenue from their data, and a whopping 83% have used data to make existing products or services more profitable. How much potential revenue is hidden in your data?