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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Imagine you have a $75,000 budget going into summer 2022. A B2B startup?

Budget 228
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Why IT surveys can’t be trusted for strategic decisions

CIO

Everything we do in IT starts here, with the definition of a “bit.” One reason is that surveys dominate research into IT practices, and their results generally follow the well-worn template: X percent of Y does or is planning to do Z. That doesn’t mean they’ll get the budget to actually rationalize it. A big bar looks important.

Survey 141
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TechCrunch+ roundup: Growth budgets, hiring tips, zero-party data Twitter Space

TechCrunch

Early-stage startup marketers must walk a fine line: Everyone is free to chime in on their work, and campaign budgets for pre-revenue companies are notoriously thin. The detailed suggestions we received included budget breakdowns, tips for developing minimum viable brand designs and advice on how to measure success. yourprotagonist.

Budget 191
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Efficiency is the name of the game for IT leaders

CIO

Rocket Software recently conducted a survey of U.S.-based Fifty-eight percent of IT leaders from Rocket Software’s survey consider DevOps to be a top priority. In Rocket Software’s survey, 57% of respondents said automation is a top priority. DevOps and automation are tools to get there.

Games 235
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2022 Cloud Salary Survey

O'Reilly Media - Ideas

This year’s survey asked questions about compensation for “cloud professionals”: the software developers, operations staff, and others who build cloud-based applications, manage a cloud platform, and use cloud services. Survey respondents earn an average salary of $182,000. Executive Summary. That left us with 778 responses.

Survey 132
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Today’s best CIOs are strategy wranglers

CIO

And with 85% of the workforce considering changing jobs and skill sets for jobs changing 25% since 2015, you definitely need a talent and skills strategy. For example, a recent BCG survey of senior executives uncovered an “absence of a strategy for responsible AI in 42% of respondents.”

Strategy 285
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3 key digital transformation priorities for 2024

CIO

Luckily, many are expanding budgets to do so. “94% 94% of the executives we surveyed said they had plans to increase their investment in IT or emerging technologies, and 80% said they plan to increase investment in AI over the next year,” reports Ken Englund, leader of technology, media, and telecommunications for the Americas at EY.