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Survey: Marketers embrace AI at expense of metaverse investments

CIO

In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse. In fact, 9 in 10 marketers surveyed remain eager to learn about and deploy new technologies.

Survey 238
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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

TechCrunch

A new year is quickly approaching, which brings new resolutions — and new budgets. She said companies can “make the most of that” by doing some industry-related research now that can be adapted after the new year for long-form site content and social media campaigns. Lindsay Goldman , strategic advisor, MO Pros.

Budget 240
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6 tips for making the most of a tight IT budget

CIO

IT leaders seeking to drive enterprise growth through technology investments are often saddled with budgets that make their tasks of increasing the top and bottom lines challenging. Despite an estimated increase to IT budgets of 5.1% on average for 2023, research firm Gartner points to a projected 6.5%

Budget 343
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Generative AI Practitioners in Healthcare Prioritize Industry-Specific and Task-Specific Models as Budgets Surge 300%, New John Snow Labs Survey Finds

John Snow Labs

First Generative AI in Healthcare Survey Uncovers Trends, Challenges, and Best Practices in Generative AI among Healthcare and Life Sciences Practitioners We are glad to announce today the findings of the inaugural Generative AI in Healthcare Survey. Another key finding is a strong preference for small, task-specific language models.

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TechCrunch+ roundup: Psychedelic investor survey, 6 issues VCs look for, hiring on a budget

TechCrunch

A Pew Research poll gathered their top three reasons: Not making enough money. Hiring top startup talent on a budget during the Great Resignation. Budgeting and planning for your first digital product. Budgeting and planning for your first digital product. No opportunities for advancement. Walter Thompson.

Budget 208
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Latana secures cash injection to grow its mobile platform for product research

TechCrunch

In 2013, Nico Jaspers, who previously founded market research firm Dalia Research, began noticing a shift in consumer behavior: More people were easily reachable via their smartphones. Latana secures cash injection to grow its mobile platform for product research by Kyle Wiggers originally published on TechCrunch.

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Why IT surveys can’t be trusted for strategic decisions

CIO

One reason is that surveys dominate research into IT practices, and their results generally follow the well-worn template: X percent of Y does or is planning to do Z. Surveys, that is, only reduce our uncertainty about how many people or organizations are doing something we care about (or are supposed to).

Survey 147