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NHL turns to venue metrics data to drive sustainability

CIO

To reduce its carbon footprint and mitigate climate change, the National Hockey League (NHL) has turned to data and analytics to gauge the sustainability performance of the arenas where its teams play. The only way for you to speak in the language of business is to have the data that help you derive those insights.”

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4 SaaS engagement metrics that attract investors

TechCrunch

Let’s see what engagement metrics gain the most significant interest from investors. Engagement over long periods at the end of a subscription There are many engagement metrics to look at. The obvious metric to review is how often your user opens the app toward the end of the period in question.

Metrics 241
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The Shift Beyond the Hype: Transitioning from Vanity Metrics to Authentic Business Objectives

Xebia

Introduction Among the sea of metrics, vanity numbers have often taken the spotlight, leaving many organizations lost in a world of misleading indicators and superficial gains. The catch is that many of these metrics (Website views, Leads in Sales Funnel, Marketing spent, Revenue without profit etc.)

Metrics 130
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To optimize for growth, study your down-funnel metrics

TechCrunch

That’s an extreme example, but it shows why optimizing your growth funnel is crucial in the early days of your company. As your startup matures and robust user-level data starts flowing in, you should prioritize understanding which acquisition sources stand to attract the most users. You’ve managed to acquire a million users.

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Trusted AI 102: A Guide to Building Fair and Unbiased AI Systems

Numerous high-profile examples demonstrate the reality that AI is not a default “neutral” technology and can come to reflect or exacerbate bias encoded in human data. How to choose the appropriate fairness and bias metrics to prioritize for your machine learning models.

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Marketers should plan for more DIY metrics as iOS 15 nears

TechCrunch

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. How can marketers pivot their tactics to remain in control of their metrics? are perceived as data leakage.

Metrics 239
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What happens when you mess up data modeling?

Xebia

There has been an uptick in discussions surrounding the modern data stack, data mesh and self-service promising to solve many of your company’s data problems. Knowing a data modeling technique versus implementing it are two entirely different things. Teams creating their own data definitions.

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