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Zartico secures $20M to help tourism offices promote local destinations

TechCrunch

Despite representing 10% of the world’s GDP, the tourism industry has been one of the last to embrace big data and analytics. Using it, customers can see where visitors to a location migrate and move at the street level and track the tourism effects on locally owned businesses. social media posts and web pages).

Tourism 240
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How Social Media Changed Tourism Marketing

Strategy Driven

Social media has changed the way people communicate and exchange information. For others, the rise in social media has improved not only exposure but also the way companies market and do business. Social media has become the most effective form of marketing since it allows exposure to your business organically.

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Health tech startup mPharma acquires Vine Pharmacy, enters Uganda

TechCrunch

mPharma, a Ghanaian health startup, has taken a controlling stake in Uganda’s Vine Pharmacy for an undisclosed amount, marking the firm’s entry into its latest market in Africa. It currently runs retail pharmacy operations and provides market intelligence to hospitals, pharmacies and patients. The firm also partnered with Mt.

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mPharma, a telehealth pioneer out of Ghana, gets physical with 100 virtual centers across Africa

TechCrunch

One company that is planning to drive the wave of telemedicine across the continent, as the Covid-19 pandemic rages on, is mPharma , a Ghanaian health tech start-up that is set to open 100 virtual centers across seven markets in Africa over the next six months. doctors in some of the most developed countries.

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Daily Crunch: Binance admits hackers used cross-chain bridge to steal at least $100M

TechCrunch

Evolving elephants to unicorns : Annie reports that Kenya’s tourism-focused startup studio Purple Elephant Ventures raises $1 million pre-seed funding to bring some modernization to the industry. Entrepreneurs, in response, have started to develop tech meant to minimize the scale and damage of these natural disasters. Carly has more.

Tourism 239
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Brazil’s Black Silicon Valley could be an epicenter of innovation in Latin America

TechCrunch

Paulo is the co-founder of Vale do DendĂŞ (Dende Valley) and AFAR Ventures , a global diversity and inclusion creative and consulting agency that identifies opportunities for multinational brands, corporations and investors in emerging markets. Tara Sabre Collier. Contributor. It attracted backing from Facebook Brasil and grew 770% in 2020.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

Altexsoft

Obviously, the travel industry has to keep up with customer demand, so today we explore what experiential tourism is about and how travel businesses can capitalize on this strive for exclusivity and adventure. What is experiential travel? 2022 ADVENTURE TRAVEL INDUSTRY SNAPSHOT by ATTA. Experiential travel distribution.

Travel 105